Wray Ward Wins at the 2021 District 3 American Advertising Awards

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    Agency News

  • Date:

    April 1, 2021

Wray Ward Wins at the 2021 District 3 American Advertising Awards

Agency News

The Bluff magazines recognized by the American Advertising Federation (AAF)

Wray Ward collected two silver ADDY trophies for its work for Palmetto Bluff, a luxury residential neighborhood and resort destination in the low country of South Carolina, at the 2021 District 3 American Advertising Awards. The regional awards, presented by the American Advertising Federation (AAF), recognized Wray Ward’s work on two print magazine campaigns – “The Bluff Magazine 2020 Fall/Winter” and “The Bluff Magazine 2020 Spring/Summer” – that used photography and ethereal copywriting to tell the story of this treasured destination.

The district win followed the Charlotte AAAwards in which Wray Ward took home 16 gold, silver and special honors awards. The Bluff Magazine Spring/Summer 2020 issue took home the Best in Print Award and the Fall/Winter 2020 issue received the competition’s Judge’s Choice Award. Gold and silver trophies were also awarded for visual work with Palmetto Bluff in still photography and illustration, respectively, and the magazines moved ahead to the regional competition.

The District 3 Awards represent the second of a three-tier, national competition that celebrates artistic achievement in creative marketing communications. Gold awards automatically move on to compete at the National level and silver awards can also be nominated.

“Seeing these projects advance through the AAAwards is a testament to our team’s ability to keep the level of our work to the highest standards, even during difficult circumstances,” said John Roberts, Wray Ward vice president and executive creative director. “The Fall/Winter 2020 issue of The Bluff was the first magazine we produced while working remotely during statewide stay-at-home orders. Our team never wavered in our commitment to produce better-performing work, and along the way learned to be more efficient as we adapted to new challenges in production. We are honored to be recognized alongside the District 3 creative work.”

AAF District 3 represents clubs in North Carolina, South Carolina and Virginia and is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. The organization serves as the area’s unified voice for advertising and is comprised of local professionals who work in advertising, marketing and public relations.

The judges chose winners from nearly 200 professional and student entries including interactive, broadcast and print entries. Of those entries, 13 Gold ADDY® Awards and 20 Silver ADDY® Awards were presented to professionals, and six Gold and eight Silver ADDY® Awards were presented to students. Entries were evaluated by a three-judge panel for their creativity, originality and strategy. Due to COVID-19, judging was held virtually by three out-of-market judges: Shea Tullos, Creative Director with Cactus in Denver, Colorado; Julie Allard, Executive Creative Director with Gatesman in Pittsburgh, Pennsylvania; and Bill Nelson, Creative Direction with Swim Creative in Duluth, Minnesota.

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