Also winning gold in the visual category was a still photography campaign created for the Moen 2020 Catalog, which incorporated the natural element of water with visuals of home and family. Wray Ward also garnered two silver ADDYs for photography campaigns for luxury steam shower brand MrSteam, showcasing two different but equally luxurious interior bathroom designs.

The campaign that received the Charlotte Appreciation Award was one near and dear to the Wray Ward family. The Count on Me CLT campaign spread awareness of the importance of mask-wearing, social distancing and hand washing to reduce the spread of COVID-19 in the agency’s hometown of Charlotte, North Carolina; The campaign also received two silver ADDY trophies in the public service category. Count on Me CLT was designed to build on the state-wide Count on Me NC public health campaign and came at a time Roberts said helped the agency recognize the impact it could make on the community when it was easy to feel helpless.

In addition to outstanding work in the visual and public service categories, Wray Ward took home silver ADDYs for consumer website design for Novel River Oaks, a luxury apartment community in Texas, and One Independence Center, a new commercial building in uptown Charlotte; both projects were for Crescent Communities. It also received silver recognition for the Center’s integrated brand identity campaign and a cross-platform campaign for HURST^® Jaws of Life^®.

“Creative people need to have a creative outlet,” said Jennifer Appleby, Wray Ward President and Chief Creative Officer. “We are incredibly proud to have rallied at every opportunity this year to provide the best possible work for our clients. We learned to be more efficient as we adapted to new challenges in production, and we kept our commitment to do good for our community as a priority. We are honored to see our work represented alongside other great work from Charlotte’s creative community at this year's AAAwards.”

The Charlotte AAAwards, programmed by the Charlotte chapter of the American Advertising Federation (AAF), recognize creative work from the Charlotte region and were judged by The Marketing Store’s Michael Rivera, HLK Agency’s Blaine Loyd and Tinsley Advertising’s Giovanny Gutierrez. Gold ADDY award winners automatically move on to the District 3 competition, and the annual competition culminates at the national American Advertising Awards this summer.