Helping nonprofit partners build a better world.

Our EmpoWWer program allows us to use our gifts for good.

EmpoWWer is our service-grant program, created to support 501(c)(3) community initiatives and continue our tradition of giving back. Framed by three pillars — creativity, shelter and advancement — EmpoWWer provides deserving organizations with an opportunity to apply for resources of time and talent. EmpoWWer also gives all of our employees a chance to get involved in supporting important causes and formalizes a commitment to social responsibility Wray Ward has embraced since we opened our doors in 1977.

2022 EmpoWWer Grantees

The following organizations have been selected for EmpoWWer service grants for 2022: United Way of Central Carolinas, PFLAG, Charlotte Art League and Loaves & Fishes/Friendship Trays.

Our dedicated pillars reflect our personal passions and industry expertise to direct our community support initiatives.

Working with community partners to build something special.

Charlotte Bilingual Preschool

Through culturally relevant and appropriate programming, Charlotte Bilingual Preschool prepares Spanish-speaking children for success in school and life by providing superior dual-language, multicultural early childhood education. Programming prepares children not only for grade school, but also familiarizes them with societal differences such as socioeconomic and linguistic backgrounds.

CltBP wanted to tell the story of their growth from local bilingual preschool to countywide provider of dual-language early childhood education programs and position themselves as an expert across the state. Wray Ward reviewed the existing CltBP graphic identity, messaging and website content and conducted stakeholder interviews to develop a strategic foundation. From that foundation, Wray Ward provided website redesign recommendations and collateral templates for supporting messages. A public relations and social media framework also was created, focusing on grassroots efforts to help CltBP with earned and shared media and to highlight the organization’s advancement as a prominent voice in ECE.

“Our biggest challenge right now is to change the perception of Charlotte Bilingual Preschool from a tiny, local school serving only a handful of children to a strong, organized voice in the early education field. We asked Wray Ward to develop both the language needed for funding opportunities and a graphic identity that reflects our values and our ambition. Wray Ward has been instrumental in helping us define our mission and transforming the organization from the inside out."

Banu Valladares, Executive Director, Charlotte Bilingual Preschool

Girls Rock Charlotte

Girls Rock Charlotte works to empower girls, women and gender-diverse individuals through music and film education. The organization hosts a variety of programs including workshops on allyship and community activism, book clubs and retreats. In addition to this programming, GRC offers two summer music camps where campers form a band, learn to play instruments and write and perform original songs. Attendees learn about societal and cultural matters through activities with topics including feminism, inclusive language and identity. GRC also runs a weeklong summer film camp where teens can learn skills such as screenwriting, storyboarding, directing, editing, and audio and camera work.

GRC wanted their brand to better reflect the organization and the inclusivity of their campers and volunteers, their mission and their values. Wray Ward worked with GRC for a complete rebranding with multiple supporting elements. In a first for Wray Ward and the EmpoWWer program, the agency’s FORM summer interns managed and executed the GRC project. The result was a new name and brand identity, as well as a communications strategy, a local paid media campaign and recommendations for photography, videography and website design. The organization’s new brand and name will be unveiled in January 2022.

“Oftentimes, when you receive a reward or grant, it is someone funding your efforts and individual passions within your organization. What Wray Ward and the EmpoWWer program are offering is a collaboration that you often do not get with grantors. You don't feel alone. You feel truly listened to, and we felt like we had a partner in this process. We felt like someone was guiding us and also encouraging us to really expand our thinking and get brave about an exciting new change. We didn’t just receive the reward; we received a new friend in our community and that’s been such a heartwarming gift for any nonprofit. We’re so thankful.”

Kelly Finley, Founder and Executive Director, Girls Rock Charlotte