Feeding our hunger to help build a better world.

Our EmpoWWer program allows us to use our gifts for good.

EmpoWWer is our service-grant program, created to support 501(c)(3) community initiatives and continue our tradition of giving back. Framed by three pillars — creativity, shelter and advancement — EmpoWWer provides deserving organizations with an opportunity to apply for resources of time and talent. EmpoWWer also gives all of our employees a chance to get involved in supporting important causes and formalizes a commitment to social responsibility Wray Ward has embraced since we opened our doors in 1977.

Our dedicated pillars reflect our personal passions and industry expertise to direct our community support initiatives.

Working with community partners to build something special.

The Relatives

The Relatives has served vulnerable youth and young adults of Charlotte for the last 45 years, but the true extent of their services was largely unknown. The Relatives asked Wray Ward to help grow their public image and encourage support and donorship through raised awareness.

Wray Ward identified target audiences and, through a brand platform and multichannel Connections plan, developed a unifying communications strategy. The goal was to empower The Relatives’ team with tools to inform partners about the evolution of the organization. To accompany the communications strategy, Wray Ward supplied public relations and social media training workshops, press kits and creative assets to complete The Relatives’ collateral and social tool kits.

"Working with Wray Ward was an incredible experience. Their talented staff developed a brand platform that tells our story with words and images that are compelling and emotional and created media relations and social media plans that already are generating results. Because of the personalized service from Wray Ward, we will help our entire community understand that The Relatives steps in to help youth in crisis where no one else can."
-Trish Hobson, Executive Director

Digi-Bridge

Digi-Bridge was founded in 2014 to ensure that all 21st-century learners have opportunities to succeed in a digital age with digital classroom design consultancy, coursework for K–8 scholars and advocacy for digital access and opportunity. Digi-Bridge asked Wray Ward to help elevate their online presence and improve site discoverability.

Wray Ward provided Digi-Bridge with search engine optimization, coordinated a competitive paid search program and provided user flow recommendations. Wray Ward created a healthy online presence that Digi-Bridge could manage to improve their online visibility and support the work they do to benefit the community.

"Wray Ward helped us connect with more customers through website, blog and SEO, and while the work they completed may not be visible to our users, their back-end and behind-the-scenes support improved our efficiency. Since the grant, Digi-Bridge has enjoyed a more optimized website and blog and a path for promoting our work through organic ad placement. Our favorite part of the program was an in-depth info session on how to manage the program ourselves, which empowers us to take ownership of our new skills."
-Alyssa Sharpe, Executive Director