Helping nonprofit partners build a better world.

Through culturally relevant and appropriate programming, Charlotte Bilingual Preschool provides Spanish-speaking children with dual-language, multicultural early childhood education. Programming prepares children for grade school and familiarizes them with societal differences such as socioeconomic and linguistic backgrounds.

CltBP requested an EmpoWWer grant to get help with telling the story of their growth from local preschool to countywide provider of dual-language ECE programs and position themselves as a statewide expert. Wray Ward reviewed the existing CltBP graphic identity, messaging and website content and conducted stakeholder interviews to develop a strategic foundation. From that foundation came website redesign recommendations and collateral templates for supporting messages. Public relations and social media frameworks also were created, focusing on grassroots efforts to drive earned and shared media and to highlight CltBP as a prominent voice in ECE.

We Rock Charlotte, formerly known as Girls Rock Charlotte, works to empower girls, women and gender-diverse individuals through music and film education. During summer music camps, attendees form bands and learn to write and perform original songs. A summer film camp teaches screenwriting, storyboarding, directing, editing and camera work. Campers also learn about societal and cultural matters including feminism, inclusive language and identity.

Girls Rock Charlotte applied for an EmpoWWer grant because it needed a brand that better reflected the inclusivity of its campers and volunteers, mission and values. After in-depth insights work, Wray Ward renamed and rebranded the organization to We Rock Charlotte, a name that is inclusive in terms of gender and identity, and also encompasses family, supporters and the community. A communications strategy including public relations, event and social media recommendations gave We Rock Charlotte ideas for amplification of their message. A local paid media campaign and recommendations for photography, videography and website design were provided as supporting elements.

When people travel to Charlotte for life-saving medical care, the last thing they need to worry about is the expense of lodging and meals. Hospitality House of Charlotte eliminates that worry by offering an affordable, comfortable place to stay for patients and their families. Located close to the hospital and other medical care providers, HHOC offers the comforts of home so guests can focus on the health and recovery of themselves or their loved ones.

HHOC received an EmpoWWer grant to redesign its website and streamline access to educational resources and information for potential residents, donors, partners and volunteers. An audit and collective work session led to an updated site map and content outline that would help users easily find the information they need. Wray Ward also updated the site aesthetic with a warm color palette, photography and fonts. The redesign included WordPress templates so that HHOC can continue to edit their website as needed in the future.

In addition to the website work, a number of Wray Ward employees connected with HHOC on a personal level, becoming volunteers, donors and committee members.