Feeding our hunger to help build a better world.

Our EmpoWWer program allows us to use our gifts for good.

EmpoWWer is our service-grant program, created to support 501(c)(3) community initiatives and continue our tradition of giving back. Framed by three pillars — creativity, shelter and advancement — EmpoWWer provides deserving organizations with an opportunity to apply for resources of time and talent. EmpoWWer also gives all of our employees a chance to get involved in supporting important causes and formalizes a commitment to social responsibility Wray Ward has embraced since we opened our doors in 1977.

2020 EmpoWWer Grantees

We were thrilled to receive an overwhelming number of requests for marketing communications support from some of Charlotte’s leading nonprofit agencies. We are grateful to the many quality organizations devoted to improving the lives our fellow Charlotteans, and we are humbled to help better inform and serve the community they so generously aim to advance.

The review process for all EmpoWWer grants includes thorough evaluations by a committee, weighing the balance of partner needs with available agency resources. It was a challenge to narrow our selections, but we are proud to announce our community partners for 2020:

  • Foundation For The Carolinas
  • The ROC
  • Teaching Fellows Institute
  • QC Family Tree

In the coming months, our site will be updated to reflect the work we create together as partners. Please check back in for updates and to apply for the 2021 annual grant application, opening in October.

Our dedicated pillars reflect our personal passions and industry expertise to direct our community support initiatives.

Working with community partners to build something special.

The Relatives

The Relatives has served vulnerable youth and young adults of Charlotte for the last 45 years, but the true extent of their services was largely unknown. The Relatives asked Wray Ward to help grow their public image and encourage support and donorship through raised awareness.

Wray Ward identified target audiences and, through a brand platform and multichannel Connections plan, developed a unifying communications strategy. The goal was to empower The Relatives’ team with tools to inform partners about the evolution of the organization. To accompany the communications strategy, Wray Ward supplied public relations and social media training workshops, press kits and creative assets to complete The Relatives’ collateral and social tool kits.

"Working with Wray Ward was an incredible experience. Their talented staff developed a brand platform that tells our story with words and images that are compelling and emotional and created media relations and social media plans that already are generating results. Because of the personalized service from Wray Ward, we will help our entire community understand that The Relatives steps in to help youth in crisis where no one else can."
-Trish Hobson, Executive Director

Digi-Bridge

Digi-Bridge was founded in 2014 to ensure that all 21st-century learners have opportunities to succeed in a digital age with digital classroom design consultancy, coursework for K–8 scholars and advocacy for digital access and opportunity. Digi-Bridge asked Wray Ward to help elevate their online presence and improve site discoverability.

Wray Ward provided Digi-Bridge with search engine optimization, coordinated a competitive paid search program and provided user flow recommendations. Wray Ward created a healthy online presence that Digi-Bridge could manage to improve their online visibility and support the work they do to benefit the community.

"Wray Ward helped us connect with more customers through website, blog and SEO, and while the work they completed may not be visible to our users, their back-end and behind-the-scenes support improved our efficiency. Since the grant, Digi-Bridge has enjoyed a more optimized website and blog and a path for promoting our work through organic ad placement. Our favorite part of the program was an in-depth info session on how to manage the program ourselves, which empowers us to take ownership of our new skills."
-Alyssa Sharpe, Executive Director

SHARE Charlotte

SHARE Charlotte partners with more than 400 local nonprofits and provides opportunities to convene, collaborate, learn and share social capital. SHARE Charlotte also connects the community with volunteer opportunities, events and a unique online shopping experience called Give Shop® where items nonprofits need to run their programs and business can be bought.

SHARE Charlotte asked Wray Ward to help brand their new, bundled service offering to nonprofits. Wray Ward created a brand platform for the services offered, a name and a visual look and feel to help communicate the offering to SHARE Charlotte’s nonprofit partners.

“We at SHARE Charlotte were absolutely thrilled to have the opportunity to work with the talented team at Wray Ward through our 2019 EmpoWWer grant. We brought an idea for a new nonprofit program to them, and within weeks, we had a beautifully designed suite of visuals as well as language we could use to assist with program implementation. We are grateful for the team at Wray Ward for giving us a professional and polished head start to our new program.”
-Amy Jacobs, Executive Director

Charlotte Is Creative

Charlotte Is Creative develops programs and initiatives in the greater Charlotte area that draw people in and inspire them to invest their financial, social and creative capital. A year ago, Charlotte Is Creative launched The Biscuit, an e-newsletter dedicated to emphasizing the importance of creativity in the community. The Biscuit delivers unique, fresh content biweekly, ranging from podcasts and videos to news and interview profiles.

Charlotte Is Creative engaged Wray Ward to drive traffic to their website and increase engagement with The Biscuit. Wray Ward provided a thorough analysis of previous newsletters, website activity and Facebook analytics. Based on that analysis, Wray Ward developed a communications strategy with actionable steps, including a paid media plan, an updated email template and SEO recommendations.

“The powerhouse creatives at Wray Ward brought their ‘A-Game’ to our EmpoWWer grant project. You never truly know the depth and breadth of talent on a special team like Wray Ward’s until you get to witness them wield their collective genius to the benefit of your own organization. That’s exactly what they did for us, and at a pivotal moment in our nonprofit’s journey, no less. We’ll be forever grateful.”
-Matt Olin, Co-Founder