Social Media
Influencer Marketing
Most brands now allocate up to 20% of their total marketing budget to influencer marketing (Influencer Marketing Hub). In fact, the influencer business has doubled since 2019, growing from $6.5 billion to $13.8 billion in three years (Statista). Furthermore, many home improvement brands use influencers to help share their brand stories with consumer and trade audiences, including architects, builders, contractors and designers.
A smart, strategic approach to influencer marketing drives considerable organic reach while deepening audience connections and even generating valuable product feedback. And today, influencers are a critical resource for home improvement brands operating in a competitive landscape.
On October 27, Wray Ward invites you to join us for an exclusive Home Improvement Research Institute (HIRI) webinar on this topic. If you’re ready to dive into influencer marketing or take your existing influencer relationships to the next level, this is a great opportunity.
During the free webinar, we’ll explore:
Shaping an effective influencer marketing strategy through marketing campaign alignment, audience targeting and more
Partnership considerations including paid vs. trade, micro vs. macro and short vs. long-term engagements
Activating partnerships beyond single engagements, maximizing influencer content and tracking results for measurement reports
You’ll hear from:
John Mader, who manages a team of more than 40 specialists creating cohesive engagement strategies that span public relations, influencer marketing, content marketing, social media, paid media and search marketing
Amanda Williams, with more than 15 years of experience providing strategic guidance, content creation and influencer and public relations support for building products and home décor brands that target builders, remodelers, designers and consumers
Details:
When: October 27, 1 p.m. ET
Cost: Free
About HIRI:
HIRI is the only nonprofit organization dedicated to home improvement research, helping home improvement brands make better business decisions. This complimentary webinar is a natural extension of HIRI’s exclusive, ongoing data and insights spanning markets, channels, products and project types.
