POV #6: Marketing Impacts Due to COVID-19

  • Categories:

    COVID-19 Response

  • Date:

    April 23, 2020

POV #6: Marketing Impacts Due to COVID-19



COVID-19 Response

This week’s headlines are dominated by stories of contrast: Citizens who are ready to get back to work, and those who think society should continue to shelter in place. Regions with minimal health impact, and areas facing severe challenges. Governors announcing openings, and governors announcing shelter-at-home extensions.

Meanwhile, the home and building category is also experiencing two sides of the same coin. From elevated consumer interest in DIY and home projects to a massive slowdown in construction and remodeling activity, the COVID-19 reality is still a mixed bag for the industry. That’s why Wray Ward continues publishing weekly updates with the most current data and insights to help guide you through an unprecedented situation. However the pandemic has affected your business, we’re here to help.

If you have questions or want to discuss specific next steps for your brand, please feel free to contact Wray Ward Vice President and Director of Connections John Mader.

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