COVID-19 Response
Have you heard the newest COVID-19 projections? Here, in mid-April, Institute for Health Metrics and Evaluation (IHME) COVID-19 models show sustained improvement in terms of hospital capacity, incidences and deaths. In fact, current data has national, state and local governments thinking about allowing retail and industry to return to work in select regions in the near future.
That light at the end of the tunnel? It’s getting brighter every day.
On the home front, more and more consumers are diving into DIY projects. Meanwhile, a few interior designers have told us clients are ready to jump into planning on projects that they put on hold when the pandemic hit our shores in early to mid-March. It seems we’re all eager to kick this unprecedented situation to the rearview mirror.
The moral of this week’s story? If you work in marketing, you’re likely still facing a set of challenges that are fluctuating on an almost daily basis. But while this crisis is far from over, we’re happy to say that the good news is outpacing its less welcome counterpart.
Following is a summary of current trends. You can also read our most recent POV on the marketing impacts of COVID-19, released April 16.
As a reminder, on a weekly basis, Wray Ward will continue to publish timely information, trends and advice related to the coronavirus.* This content can help you examine and manage your marketing activities during the COVID-19 pandemic. If you have questions or want to discuss specific next steps for your brand, please feel free to contact me.
