How Ida Osterman Designed Her Own FORM Internship Success Story

  • Categories:

    Agency Life, Creative, Inspiration

  • Date:

    November 3, 2022

How Ida Osterman Designed Her Own FORM Internship Success Story

Agency Life Creative Inspiration

Wray Ward Junior Designer Ida Osterman might as well have invented independence: She lived alone in her native country of Sweden by age 15, moving three hours from home to attend the national triathlon school. She also held several design internships while attending Queens University of Charlotte on scholarship. Since then, she has charted her own course, studying media design while competing in college sports and, in 2021, earning a sought-after spot in Wray Ward’s FORM internship program. Within one year, Ida channeled FORM into an apprenticeship and, now, full-time employment. But how did she do it all?

I sat down with Ida to hear how navigating these personal and professional transitions helped her become the designer she is today and how Wray Ward’s FORM internship helped her along the way.

You’ve packed a lot of roles into your journey at Wray Ward. Can you talk about what it’s been like?

Each role provided new challenges and different rewards.

FORM equaled eight weeks of intense work over the summer. I had a lot of fun and learned a lot but also had a great deal of responsibility. Understanding what I was doing in school and why was one of the major benefits of the internship. It helped me finish out my collegiate career even stronger. I had a better sense of what school projects required because I had already done these things in my internship.

As an apprentice, I was back in school and working part-time. I went from working intensely on bigger projects during FORM to floating between multiple projects to support the project teams.

Now, working as a junior designer, I feel as if I can dedicate all of my attention to my clients and immerse myself in creative work.

Along the way, I’ve watched how others work. I’ve tinkered with my own creative process and how to be more effective in different scenarios.

Is there a lesson or memory from your internship that has helped you in your job as a junior designer?

I learned never to underestimate the power of asking questions and the difference it can make in your work. I love having smart, experienced team members who are willing to come together and help others.

I still have to remind myself to ask questions about everything. I like to write down and process the feedback I get, so I make sure I can utilize more of what I discover.

You’ve said in the past that you want to be in a place where you have the ingredients needed to flourish. How has working at Wray Ward helped you accomplish that?

I just love how open our teams are to new ideas, even if those ideas seem off-the-wall at first. If I have a crazy idea, I feel comfortable throwing it out there, because who knows where it will lead? I’m in an environment where people have the right ingredients for success: high ambitions, big thinking, endless motivation and authentic team spirit.

I also have many opportunities for professional development. On-the-job improvement is invaluable. Not only does it allow you to round out your skills, but it also helps you better adapt to new clients and projects.

Now, I’m trying to build closer relationships with my team because, as a full-time employee, I have more time to take advantage of that opportunity. I imagine the doors I can open if I take the chance to really understand my fellow designers. What can I learn from them? How can we collaborate more closely? Where should we adapt our processes? I believe we can gain a lot from investing in our work relationships.

Can you share an example of an interesting project? What made it so special?

I loved working on an upcoming integrated marketing campaign for VELUX skylights. I was blown away by the creativity and ideas. VELUX encourages Wray Ward to think big and bring it home.

During one session, we all wrote small narratives to express our ideas, exploring how daylight changes the world and why people should invest in skylights. The assignment was outside of my comfort zone, but I’m excited about the results of our efforts and can’t wait to see the work in action once it launches.

What advice would you give a student interested in applying to the FORM internship program?

Ask questions. Embrace the process. Value the journey, not the end goal. As a triathlete, I liken my experiences on the track to my profession: The process helps you get where you want to go, but you have to be willing to ask the tough questions to help shape that process.

Finally, be true to who you are. If you feel as if you can be yourself without fear of failure or judgment, that means you’re in a good place.

Are you interested in paving your own path with an internship at Wray Ward? Applications for our 2023 FORM class open on November 28. Learn more and be sure to apply before Jan. 20, 2023.

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