At Wray Ward, we don’t just work with clients in the home and building industry. We live it. Our teams immerse in every detail of the brands we serve.

For the members of Wray Ward’s Social Media team, delivering the solutions our clients need to truly engage their audiences starts with deep immersion. An unintended consequence? They’ve become experts in topics they never expected to know so much about.

Recently, they reflected on some of the most surprising things they’ve learned along the way, reminding us that true immersion doesn’t just inform great work, it transforms how we see the world.

Let’s explore what they never thought they’d know so much about.

“Before working on Trivantage, I never thought I’d learn so much about the marine industry. These fabricators work long, hard days and are exceptional at their craft. Now, when I see a boat, I don’t just think about how I want to be on the water. I think about the hands involved in making that boat comfortable and protected, from the performance fabric on the cushions to the cover that wards off the elements.” –Carter Swaim, Social Media and Influencer Manager

“I did not think I’d ever know so much about cast iron and PVC piping systems. Now — thanks to Charlotte Pipe — whether I’m in a parking garage or a restaurant or just driving on the highway, I catch myself scanning exposed pipes and wondering, ‘Is that my client’s product?’” –Julia Washington, PR/Content Associate Manager

“I never expected that by working with Huber Engineered Woods, I’d develop such strong opinions about wall sheathing. Now, whenever I pass a construction site, I instinctively check for green panels — and if I don’t see them, I immediately wonder how their blower door test turned out. I’ve also become surprisingly critical of housewrap.” –Katie Wernke, Social Media Senior Manager

“Since working on Sunbelt Rentals, I now know so much about man lifts and material handling equipment. These are the types of tools you don’t really think about unless you work in construction or industrial services, but I can name specific types of machines and understand when each is used. It’s a whole world I never thought I’d be familiar with, and I can’t unsee it.” –Lily Start, Organic Social Media Associate Director

“Before working on TimberTech, I never realized how much there is to know about decking. I’ve learned about the different wood alternatives, fire resistance classifications and how nuanced the options are, from textures and finishes to the vast range of colors. It’s the kind of detail most people wouldn’t think twice about, but now I find myself evaluating decks everywhere I go, curious whether they’re TimberTech or not.” –Emily Woods, Social Media Content Creator

“Since working on Caesarstone, I’ve learned so much about different types of surface materials. Having never purchased a countertop myself, I hadn’t considered how things like molecular makeup, porosity or sustainability can influence design decisions.” –Sydney Fordice, PR/Content Associate Manager

“Before working on AZEK Exteriors, I never thought I’d be the person pointing out siding styles to friends and family. But now, whether it’s board and batten, lap or shingle, I can’t help but call it out on walks or car rides and explain exactly what makes each one unique.” –Shelby Arnett, PR/Social Media Coordinator

“I never thought I’d be so critical of a squeaky floor. But since working on Huber Engineered Woods, I can’t hear one without wondering what kind of subfloor, adhesive or fasteners were used. I catch myself thinking, and sometimes even saying, ‘Huber’s subfloor doesn’t do that.’” –McKayla Strange, PR/Content Associate Manager

Ready for a partner who’s all-in?

At Wray Ward, we believe great work starts with deep understanding. Our Social Media team — and every team across our agency — becomes immersed in our clients’ worlds so we can create smarter strategies, stronger stories and more meaningful connections. If you’re looking for a partner who knows your brand as well as you do, we’re ready to dig in and help solve your next marketing challenge.

Explore our featured work to see how we solve complex marketing challenges with deep industry knowledge.