Challenge

Sonos, the pioneers of wireless audio, faced the challenge of enhancing their digital experience to better engage trade audiences. They needed tailored messaging for architects, builders, remodelers and installers to communicate the specific benefits of their installed solutions. To successfully transition their consumer-focused brand into the trade space, they turned to us. Together, we developed a customized digital platform designed to effectively reach trade professionals and drive deeper engagement.

Solution

We started by doing a deep dive to understand the Sonos trade audiences, focusing on builders, remodelers and architects. Armed with a core understanding of the target audiences’ mindsets, barriers and motivations, we crafted a content strategy and user experience aimed at increasing awareness and providing clear paths to take action. We also leveraged the common points of interest on the homepage and had dedicated pages for each audience to ensure we were speaking directly to them and addressing their unique challenges. The site leveraged new photography showcasing the benefits of installing the Sonos products, which were punctuated by quotes from users boasting about their experience.

Results

The new Sonos website exceeded expectations, becoming a highly effective hub for building awareness and driving lead generation among trade professionals. Tailored to the unique needs of architects, builders, remodelers and installers, the platform provided a streamlined user experience that resonated deeply with these key audiences. By offering targeted content and clear calls to action, the site quickly established itself as a go-to resource for trade professionals, sparking engagement and positioning Sonos as a leader in the industry. As a result, Sonos not only captured attention but also cultivated meaningful connections that continue to generate valuable leads.