Reynolds Lake Oconee: A Community Unlike Any Other

Client:

Reynolds Lake Oconee

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Reynolds Lake Oconee: A Community Unlike Any Other

Creative Campaign & Content Development

Full Version

Tucked into the rolling lake country of Georgia lies an exceptional community. Reynolds Lake Oconee features six carefully crafted golf courses, a unique sporting ground, and all the recreational and culinary amenities befitting a world-class private club. Wray Ward worked with Reynolds to create an online destination that better told the story of these amenities and the rich experiences awaiting future residents.

Project Overview

What We Did

We began by developing a content strategy that more effectively communicated life at Reynolds and maximized opportunities for conversions. We then designed and built a responsive website that incorporated vivid imagery and videos, elevating the Reynolds brand while still maintaining optimal website performance. We also incorporated an interactive map and more modern real estate listings layouts.

Results

The new site was enthusiastically received both internally and externally by crucial audiences and has successfully re-established the brand as a modern and luxurious vacation and real estate destination. The new content management system also makes it easier to maintain consistency and performance as new property listings are added and the digital presence of Reynolds Lake Oconee continues to evolve.

14%
Increase in form submissions
30%
Increase in sessions
35%
Increase in unique visitors

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