Project Overview
What We Did
We began by developing a content strategy that more effectively communicated life at Reynolds and maximized opportunities for conversions. We then designed and built a responsive website that incorporated vivid imagery and videos, elevating the Reynolds brand while still maintaining optimal website performance. We also incorporated an interactive map and more modern real estate listings layouts.
Results
The new site was enthusiastically received both internally and externally by crucial audiences and has successfully re-established the brand as a modern and luxurious vacation and real estate destination. The new content management system also makes it easier to maintain consistency and performance as new property listings are added and the digital presence of Reynolds Lake Oconee continues to evolve.
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14%
Increase in form submissions
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30%
Increase in sessions
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35%
Increase in unique visitors