Project Overview
What We Did
Grounded in anecdotal research, our team explored expanded communication and brand outreach through social channels to reach builders where they are most active digitally on and off the jobsite. Instagram provided the ideal solution: a platform to cultivate community and create diverse content reaching builders, architects and contractors.
Results
Since 2018, @huberwood has garnered:
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6,114.7%
audience growth
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35,100+
current followers
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134,597+
engagements
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28,980,977+
impressions
Developing an Engaging Content Strategy
Our team discovered what matters most to builders through community engagement and turned that knowledge into shared content. As a result, Huber’s Instagram platform serves both as a product education and customer service hub for the brand by featuring product tips, how-to videos and tech team Q&As.
Fostering Influencer Relations & Partnerships
Key voices in the builder community have elevated the delivery of content to new audiences. Through video series including the AdvanTech A-game campaign and influencer partnerships with industry leaders, Huber highlights real builders who put their products to the test, day after day.