Dutch Quality Stone: Preserving the heritage of a unique, trusted brand.

  • Client:

    Dutch Quality Stone

Dutch Quality Stone: Preserving the heritage of a unique, trusted brand.

Trade Love Strategic Foundation Creative Campaign & Content Development

To be highly relevant to the contractor audience and appealing to the homeowner, we strategically refreshed and elevated Boral Stone's mid-tier brand, Dutch Quality Stone.

Project Overview

What We Did

We created a new brand platform and brand identity and brought the brand to life through every touch point, including the design of a new, user-friendly website.


Through the redesign, we preserved the Dutch heritage of the brand but modernized its qualities and conveyed its relevance to each national audience. The new design has received outstanding feedback from both Boral and its dealer/distributor partners.
  • 2,100,000+


  • 34,000+


  • 7,000+

    Audience Growth

  • 15,000+

    Ad Clicks

Strategic Foundation

From a deep competitive analysis to brand equity research and more, we uncovered insights and implications that led to a strong strategic foundation and a unique, compelling benefit to both the trade and homeowner audiences.

Brand Identity

While preserving the brand's equity, we refreshed the logo, crafted a new tagline and developed a new visual identity along with clear brand guidelines.


Advertising touted the fact that Dutch Quality Stone carefully blends old-fashioned craftsmanship and advanced technology to meet exacting standards for thoughtful, custom-built beauty.

Sales Support

From dealer and mason collateral support to homeowner catalogs and informational elements, customer journeys were considered when creating and selecting materials leading to a sale.


Trade and homeowner needs were carefully considered and guided the construction of the interface, architecture and content of a completely revamped website.