Wray Ward Announces Non-Profit Recipients for Agency’s Fourth Annual EmpoWWer Marketing Service-Grant Program

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    Agency News, Community

  • Date:

    February 22, 2022

Wray Ward Announces Non-Profit Recipients for Agency’s Fourth Annual EmpoWWer Marketing Service-Grant Program

Agency News Community

United Way of Central Carolinas, Inc., Charlotte Art League, PFLAG and Loaves & Fishes/Friendship Trays to receive strategic and creative resources in 2022.

Wray Ward has announced recipients for its 2022 EmpoWWer service-grant program, an established program entering its fourth year of providing marketing communications service grants to area non-profits. The United Way of Central Carolinas, Inc., Charlotte Art League, Loaves & Fishes/Friendship Trays and PFLAG Charlotte were selected to receive pro bono strategic and creative resources from more than 30 applications.

Designed to help 501(c)(3) community organizations in the greater Charlotte area, EmpoWWer service grants from Wray Ward align with the agency’s passions and industry expertise under three pillars — creativity, shelter and advancement. Wray Ward selected recipients based on a demonstrated need for the agency’s resources; the organizations’ alignment with EmpoWWer’s pillars; and their ability to show how the outcome of the partnership would create substantive change.

“Our desire to give back to our community is stronger than ever as local organizations continue to face unique challenges in 2022,” said Jennifer Appleby, president and chief creative officer of Wray Ward. “We are proud to be partnering with four incredible organizations whose missions, though unique from one another, resonate with so many of our Charlotte neighbors.”

The 2022 EmpoWWer recipients’ impact in the community is diverse, and each tells a compelling story: the United Way of Central Carolinas, Inc. strives to alleviate complex economic challenges and social disparities facing individuals, families and communities across the region; Charlotte Art League provides an accessible gateway to the arts experience for art lovers of all ages and backgrounds; Loaves & Fishes/Friendship Trays seeks to address food insecurity through providing healthy groceries and meals to individuals in need; and PFLAG Charlotte supports families and allies of the LGBTQ+ community through conversation, education and advocacy.

The agency’s EmpoWWer work in 2022 will be customized to each organization’s specific needs and will tap into various talents from Wray Ward’s integrated marketing communications services, including strategic planning, positioning, identity, creative development, video production, public relations and social media.

For more than 40 years, Wray Ward has upheld a commitment to social responsibility: A testament to the agency’s “We Not Me” attitude. Wray Ward has donated services to countless organizations including the Arts & Science Council, Charlotte Mecklenburg Library, Hospitality House of Charlotte, Charlotte Bilingual Preschool and more. The EmpoWWer program, launched in 2018, formalized that commitment to giving and, to date, the agency has assisted 11 nonprofit organizations in the Charlotte region by providing marketing communications solutions that affect positive change in the community.

“As long-time community partners, our desire to give back is inherent in our DNA,” said Appleby. “EmpoWWer grants our entire agency the opportunity to lend a hand to the organizations integral to our community, and we could not be more thrilled to provide support and build upon our new partnerships this year.”

To learn more about EmpoWWer and its 2023 grant application process, please visit empowwer.wrayward.com.

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