Creative
Photography
Work
How many minutes have you spent online today? How many images have you seen? Most important, how many do you remember? After all, we live in a content-saturated world. From billboard ads to social media feeds, we are constantly bombarded with images vying for our attention. But how often do these images make us stop and stare?
If you’re hoping to cut through the noise with quality imagery that makes folks stop and think “Hey, I know this brand,” original photography can help set your brand apart.
Branding is more than just logos, colors and fonts. A brand’s visual identity is made up of many different elements, including photo and video.
Original brand photography compiles a suite of professional images, connects the dots with other elements of the brand’s visual identity and reinforces a certain brand personality. It’s like the sugar in the batter: an ingredient that makes a campaign better because it complements other elements, such as copy, design, insights and calls to action. Photos can include people, products, processes and more — anything that tells your business’s story and shows what makes it unique.
You may be able to find some good stock images that sort of fit the bill, but chances are they won’t quite be on brand, or if they are, they’re already being used by tons of other people or brands. Stock photography is useful when you’re first starting out or if you need images in a pinch, but you should always aim for unique and on-brand photos that perfectly complement your visual identity.
It takes a team ...
If you’re still questioning the return on investment (ROI) of original brand photography, consider that presenting your brand consistently across all platforms can increase revenue by 23%. Not to mention, collaborating with a professional agency gives you the benefit of a whole squad of people synergizing strategic insights, creative thinking and campaign planning, and top-of-the-line photography into each shot.
A commitment like this may seem like a big investment if you’re used to hiring an individual commercial photographer. However, the value stretches well past the camera — it lies within the brainpower leading up to the final shot.
