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If you work in the home and building category, you’ve heard of the NAHB International Builders’ Show® (IBS). The largest annual light construction show in the world, IBS attracts top manufacturers and suppliers from around the globe. Together with the Kitchen & Bath Industry Show (KBIS), North America’s largest tradeshow dedicated to kitchen and bath design, the event deemed “Design + Construction Week” takes over the Las Vegas Convention Center in late January, creating a gold mine of innovative ideas and valuable connections for anyone in the industry. It’s a 2020 tradeshow season kickoff like no other.
Effective teams invest months of work in strategizing and preparing for key tradeshows. Whether you’re putting the finishing touches on those plans (IBS, KBIS and other Q1 events) or just getting started, here are 10 quick reminders to help you get the most of your tradeshow experiences in 2020 and beyond.
For exhibitors:
1. Stand out.
With so many things for attendees to see and do in a relatively short period of time, you want to give everyone a reason to come and stay awhile, whether their visit was planned or spontaneous. Beautiful booth design (like these examples from Moen and Huber Engineered Woods at IBS) is a great start. Beyond that, focus on engaging and interactive demos and creative programming.