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Home Improvement Pros are Top Influencers of Homeowner Product Choices

Categories:

Industry Trends, Influencer Marketing
Date:

January 3, 2018

Home Improvement Pros are Top Influencers of Homeowner Product Choices

January 3, 2018
Industry Trends Influencer Marketing

Houzz data shows home improvement professionals are getting more involved in renovation projects. That's because many homeowners still look to industry pros to guide them on final product choices, even if they do their own initial research. But boomers and millennials value different types of pros.

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