Home Improvement Pros are Top Influencers of Homeowner Product Choices

  • Categories:

    Industry Trends, Influencer Marketing

  • Date:

    January 3, 2018

Home Improvement Pros are Top Influencers of Homeowner Product Choices


Industry Trends Influencer Marketing

Houzz data shows home improvement professionals are getting more involved in renovation projects. That’s because many homeowners still look to industry pros to guide them on final product choices, even if they do their own initial research. But boomers and millennials value different types of pros.

Explore more articles from Wray Ward.

  • Turning Consumer Uncertainty Into Opportunity in Home Improvement

    Industry Trends, Marketing Insights / Oct 14, 2026

    Turning Consumer Uncertainty Into Opportunity in Home Improvement
    View Article
  • Exploring the Marketing Power of Nostalgia

    Industry Trends, Marketing Insights / Sep 1, 2026

    Exploring the Marketing Power of Nostalgia
    View Article
  • From Product Research to AI Answers: Reddit’s Expanding Influence

    Industry Trends, Marketing Insights, Social Media / Jul 8, 2026

    From Product Research to AI Answers: Reddit’s Expanding Influence
    View Article
Next: Top Issues Shaping the Remodeling Industry Outlook