Driving Engagement With Influencer Marketing

When Sunbelt Rentals wanted to raise brand awareness for their tool rental business among consumers and prosumers, they knew they needed a partner who could deliver real results. The solution? A data-driven, human-centered influencer campaign that truly engaged people.

Drawing on our deep knowledge, industry connections and creative storytelling, we crafted a campaign that captured attention across Instagram, Facebook and Pinterest. The results? A stunning 5.7 million people reached and 80,000 new web sessions — instantly boosting Sunbelt Rentals’ visibility and positioning them as a leader in the market.

Securing C-Suite Buy-In

Sunbelt Rentals’ marketing leadership faced the task of securing buy-in from C-suite stakeholders for their comprehensive marketing strategy. As a trusted partner, they knew we understood the complexities within the tool and rental equipment industry, along with the insights valued by CMOs, enabling us to customize our strategy to meet their specific needs.

To achieve this goal, we organized a unique marketing summit that brought stakeholders together to discuss their views and align on common goals. The outcome? A unified message across all 15 lines of business, leading to smoother communication and solid executive buy-in at every level.

Crafting a Meaningful ESG Strategy

Sunbelt Rentals recognized the importance of a meaningful ESG strategy to enhance their brand value in the competitive tool and equipment rental market. They wanted a partner who truly grasped the ins and outs of the industry, and that’s where we stepped in.

With our expertise, we took a close look at the current ESG landscape and figured out what key stakeholders really needed. This allowed us to create a genuine and focused strategy that not only boosts Sunbelt Rentals’ long-term sustainability but also improves their reputation in the market.