Project Overview
What We Did
Founded in 1911, LEVOLOR blinds and shades are backed by a rich history and more than a century of trust. But while the LEVOLOR name was synonymous with quality for some consumers, the brand was no longer top of mind for many new homeowners. To reintroduce LEVOLOR as the leading retail brand for quality blinds and shades, the company challenged our team to increase awareness and interest among their target audience and drive sales by simplifying the path to purchase for consumers.
With updated audience profiles as our guide, our team created a new brand positioning and guidelines that came to life through print, digital, video and social media. Integrating product photography with warm photography that depicts everyday moments, the campaign celebrates LEVOLOR’s quality, value, style and trust in real and relatable ways.
Results
Just one month after launch, the campaign’s video garnered 1.6 million pre-roll and banner views, exceeding forecasted views by more than 4,400%. A 5.5% click-through rate for content marketing efforts exceeded its goal by 500%. Web traffic increased 214%, and paid media has served more than 28.5 million impressions to date.
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1.6M
Pre-roll and banner views
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5.5%
Click-through rate
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214%
Increase in site traffic
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28.5M+
Impressions to date
Social Media
Social media ads and posts featuring campaign imagery and videos promoted LEVOLOR to audiences online and encouraged them to share posts, explore products and further engage with the brand.
Television & Video
Our team created a national television commercial that connected with consumers around the country by featuring video of everyday moments showcased in the print campaign. For social media, pre-roll and the LEVOLOR microsite, our team also created short videos that highlighted each of these everyday moments individually.
