LEVOLOR

  • Services:

    Integrated

  • Client:

    LEVOLOR

LEVOLOR


Integrated
  • Full Version

Having made minimal product innovation and marketing investment in recent years, LEVOLOR tasked Wray Ward with reimagining and reintroducing the brand to a new generation of homeowners with an emotionally driven multiplatform campaign.

Project Overview

What We Did

Founded in 1911, LEVOLOR Blinds and Shades are backed by a rich history and more than a century of trust. But while the LEVOLOR name was synonymous with quality for some consumers, the brand was no longer top of mind for many new homeowners. To reintroduce LEVOLOR as the leading retail brand for quality blinds and shades, the company challenged our team to increase awareness and interest among their target audience and drive sales by simplifying the path to purchase for consumers.

With updated audience profiles as our guide, our team created a new brand positioning and guidelines that came to life through print, digital, video and social media. Integrating product photography with warm photography that depicts everyday moments, the campaign celebrates LEVOLOR's quality, value, style and trust in real and relatable ways.

Results

Just one month after launch, the campaign’s video garnered 1.6 million pre-roll and banner views, exceeding forecasted views by more than 4,400 percent. A 5.5 percent click-through rate for content marketing efforts exceeded its goal by 500 percent. Web traffic increased 214 percent in June 2017 vs. June 2016 and paid media served more than 28.5 million impressions to date.

  • 1.6M

    Pre-roll and banner views

  • 5.5%

    Click-through rate

  • 214%

    Increase in site traffic

  • 28.5M+

    Impressions to date

Print Advertising

Our team brought the new campaign to life in print and online with beautiful photography that showed how, from sunrise to sunset, every day begins and ends with LEVOLOR. Targeted digital ads helped raise awareness and keep the LEVOLOR brand top of mind for consumers.

Social Media

Social media ads and posts featuring campaign imagery and videos promoted LEVOLOR to audiences online and encouraged them to share posts, explore products and further engage with the brand.

Television & Video

Our team created a national television commercial that connected with consumers around the country by featuring video of everyday moments showcased in the print campaign. For social media, pre-roll and the LEVOLOR microsite, our team also created short videos that highlighted each of these everyday moments individually.

Digital Experience

A refreshed e-commerce website and dedicated landing page closed the loop for the consumer, allowing them to explore the new campaign, learn more about LEVOLOR and purchase products.

Content Marketing

Partnering with a top influencer in the home improvement market, our team secured placement for LEVOLOR within HGTV’s One Thing Three Ways feature. The partnership allows us to expand the campaign’s reach, helping reintroduce the brand to new audiences while showcasing different product options, styles and possibilities available with LEVOLOR Blinds and Shades.