Fielding Homes

  • Services:

    Print, Video, Identity

  • Client:

    Crescent

Fielding Homes


Print, Video, Identity
  • Full Version

From naming and establishing a brand identity to crafting and promoting campaign messaging, our team helped Crescent Communities find the right look, feel and voice to introduce their new homebuilding company and stand out in an extremely crowded market.

Project Overview

What We Did

From the earliest stages of providing initial brand development insights and introducing the brand internally at Crescent, our ultimate task was to help move potential homebuyers from inspiration to purchase — all without the benefit of existing properties or photography. Our team began by creating a distinct visual language and tone for the brand that reflected the company’s values and approach to homebuilding. We then translated this look and feel across a complete range of internal and external communications. From rallying and educating other divisions of Crescent Communities to piquing homebuyer interest and raising awareness, our collateral pieces sought to inform, inspire and instill trust.

Brand Development

To inspire homebuyers to imagine their future in a Fielding home, and with only renderings to display, we devised an ingenious solution. Placing models within watercolor environments complete with textured paper artistically conveyed the idea that the Fielding Homes’ team will work with each individual to realize their own creative vision. The look played out beautifully across all communications and allowed the Fielding Homes team to update their materials when finished photography became available while maintaining a consistent visual look.

In video, this concept came to life using a combination of watercolor and green screen footage to show how Fielding Homes helps consumers realize their vision for their perfect home.

Collateral & Sales Support

Our team created a library of sales materials ranging from sales panels to a detailed homebuyer’s guide. From inspirational pieces designed to engage and inspire potential buyers to brochures that guided them through the homebuying process to hardworking documents that provided extensive detail on their new homes, each piece provided Fielding Homes and their customers with the information they needed in a clear and concise format.