Echota: Elevating life in the High Country

Client:

Echota

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Echota: Elevating life in the High Country

Creative Campaign & Content Development

Full Version

Echota is a luxury residential community in the heart of the North Carolina High Country. Owning a second home in this slice of heaven means escaping from the daily grind to a place of dramatic and inspiring mountain beauty. With an outdated website and marketing materials, Echota came to Wray Ward to help elevate their brand and communicate their unique benefits over the competition.

Project Overview

What We Did

Beginning with a digital and marketing materials audit, we also conducted a competitive analysis to hone in on Echota's unique selling points, key messaging and benefits. Next, we developed audience profiles for primary and secondary targets — early retirees and young families. Our ensuing marketing strategy, brand positioning and brand essence guided development of our creative campaign and website. All assets gave the community the competitive edge that matched its exceptional character.

Results

When Echota’s newest construction phase began preselling after the launch of the new campaign and website, initial units were immediately reserved, with a waiting list for upcoming releases. Our advertising and website continue to attract prospects, and our collateral equips Echota representatives to nurture leads.

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New photography and video

Wray Ward photographers and videographers created a wealth of still and motion images for use across all marketing efforts, capturing the distinguishing features of the property and its stunning surroundings.

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Website

From its nimble UX to beautiful design to copy that resonates with those considering Echota, our inviting website welcomes virtual visitors and quickly converts them into active prospects.

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Local marketing

Print and digital ads and outdoor messaging feature the year-round appeal of Echota, reaching area visitors and those who’ve expressed an interest in the community.

Sales support

Our customizable e-blast templates equip sales reps to nurture leads, while our comprehensive 16-page brochure helps engage prospects’ imagination and sustain their interest.