Work / CRVA

Capturing the Heart
of Charlotte.

Challenge

The Charlotte Regional Visitor Authority (CRVA) works to share the best of the Queen City with the world, promoting Charlotte as a destination for visitors across the country and around the globe. To do so, the CRVA needed to leverage a deep photo library of strong destination photography. They challenged Wray Ward to capture a “moment in time” in the life of Charlotte with captivating professional photography that would appeal to national and international event planners, current residents, day-trippers and out-of-state visitors.

Photography

Our photography team worked to uncover Charlotte’s rich sensory experiences, capturing not just landmarks, but the myriad of events and experiences that reveal different sides of the city on a day-to-day and even hour-to-hour basis.

From early morning sunrises to midday ballet performances to night games at Panther stadium, our agile team shot days, nights and weekends to ensure we were sharing Charlotte’s full story. This flexibility allowed us to find the perfect light and moment to convey the mood and energy of each event and location.

Infusing the true heart of the city in every shot, the team transformed simple moments and subjects with photography that evokes the sights, smells, sounds, feelings and emotions of a community in harmony. Expansive views tell the overall story, offering a sense of place and scale. Close shots of people enjoying the space or the moment add rich details and texture to the photos offering a look at a more personal and intimate experience.

Results

From large poster or billboard images to specific stories in CRVA’s Happenings magazine, our team was able to capture the full Charlotte experience for use in a range of applications across paid, earned and owned media. Impressed with the quality of the team’s work, CRVA has further expanded the vision for their photo library and continues to work with Wray Ward to capture upcoming events and seasonal changes.

Our Work

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