Project Overview
What We Did
As the leading supplier of automotive thread used in airbags, seat trim and interiors, Coats Industrial had already experienced great success with U.S. domestic automotive manufacturers. Unfortunately, their marketing efforts had fallen flat within the European automotive market, specifically among luxury brands. Working under a tight timeline and budget, Wray Ward was tasked with developing a new message and platform that would both reintroduce the Coats brand and serve as a hardworking lead generation campaign.
Results
The site garnered more than 28,000 page views in seven weeks, an average of 4,000 page views per week. Visits have resulted in more than 6,000 video plays and 215 PDF downloads, and the average time on page is an impressive 3:05.
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3:05
Average time on page
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28,000+
Page views in seven weeks
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6,000+
Video plays
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215
White paper downloads
Experience Strategy
Our campaign concept, "It's All in the Details," focused on the brand’s detail-oriented approach to design, quality and craftsmanship. Our digital strategists and Creative team worked closely with Coats to map out every single touch point, goal and KPI for the entire campaign.
