Charlotte Regional Visitors Authority

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Charlotte Regional Visitors Authority

Creative Campaign & Content Development

How do you capture the soul of a city? The Charlotte Regional Visitors Authority worked with Wray Ward to help infuse the essence of Charlotte in every shot with photography that evokes the sights, smells, sounds, feelings and emotions of a community in harmony.

Project Overview

What We Did

Our team worked to create a comprehensive image library for Charlotte Regional Visitors Authority, capturing not just landmarks, but the myriad of events and experiences that reveal different sides of the city on a day-to-day and even hour-to-hour basis. Expansive views tell the overall story, offering a sense of place and scale. Close shots of people enjoying a setting or a moment add rich details and texture to the photos, offering a look at a more personal and intimate experience.


From large poster and billboard images to specific stories in CRVA’s Happenings magazine, our team was able to capture the full Charlotte experience to promote the city to visitors and businesses worldwide in a range of applications across paid, earned and owned media.