Our unique approach to the traditional planning session can jumpstart the process of goal- and priority-setting, audience definition and brand driver discovery and set an initial strategic framework.

First we study the 5 Cs that unearth juicy insights — climate, category, customers, competition and company. Then we strategize and ideate on those discoveries and build a foundation for differentiation and brand performance. But we don't just sit back and watch you grow, our process is designed to constantly evolve with you.

We start by analyzing your brand, customer, market and situation to determine how they align with your goals. From market research and behavioral analytics to on-the-ground observations and interviews with stakeholders and customers, we go beyond the surface level to get a complete understanding of your brand.