Search Coordinator

Apply for this role

Search Coordinator

Apply for this role

The primary role of the Search Coordinator is to assist the Search department in the day-to-day operations of digital marketing, which may include paid search, programmatic display, mobile or video campaigns and search engine optimization across multiple clients.

Track, analyze and execute digital strategies by contributing to SEO site audits, website analytics tracking, keyword research, content strategy, daily/weekly/monthly campaign optimizations and campaign reporting. The Search Coordinator will work directly with the Search Director, Search Managers, Media Planners and Buyers, Content Leads and Measurement to execute and optimize paid advertising, content campaigns and reporting. Acquire in-depth digital marketing knowledge while utilizing a rare combination of creativity and analytical skills needed for a future in digital marketing.

Essential Duties and Responsibilities as Search Manager

  • Perform paid search and programmatic campaign optimizations for assigned accounts. Tasks may include keyword research, ad copywriting, bid management, budget pacing, keyword or placement blocking and monitoring campaign engagement
  • Support SEO projects with tasks such as keyword research, metadata writing, link building and 301 redirect mapping
  • Perform periodic campaign performance audits and updates providing campaign insights and optimization recommendations to team members to drive better results
  • Assist in the research and development of digital strategies and tactics for campaign proposals and presentations
  • Assist in the creation of campaign performance reports, contributing insights and analysis for dashboards
  • Facilitate insertion and purchase orders as well as monitor campaign budget pacing for assigned accounts to ensure accurate client billing
  • Maintain knowledge of client’s business, competition, and latest industry news and trends
  • Pass and maintain Google AdWords certifications in search and display. Additional certifications in video, mobile, analytics or Bing Ads would be a plus
  • Perform other tasks or assignments as needed to meet client contractual obligations

Skills & Experience

  • 1+ years' digital marketing experience (SEO, paid search, programmatic, social media, etc.)
  • Strong analytical, quantitative and problem-solving skill
  • Superb attention to detail
  • Working knowledge of SEO and programmatic advertising
  • Proficiency with MS Office Suite (particularly Excel and Power Point)
  • Strong ability to balance multiple projects/tasks and prioritize work with evolving and competing timelines and availabilities
  • Basic web development knowledge a plus
  • Bachelor's degree in related field preferred

Communication Skills

  • Proven success fostering relationships and building confidence within team environments — ability to show diplomacy, flexibility and grace under pressure
  • Communicate clearly with account leads, project managers and other team members regarding project objectives and deliverables
  • Listen well and solve problems to achieve the most effective outcome for the client, team and agency
  • Develop strong relationships across the agency, specifically with all Media, PR/Content, Digital Platforms and Client Engagement team members
  • Be a champion for agency process and best practices for the delivery of digital media and web-based experiences

This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas.

Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Culture Alignment

At Wray Ward, we firmly believe that internal and client relationships are a key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Key Agency attitudes are: