Public Relations Manager

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Public Relations Manager

Apply for this role

The Public Relations Manager is a strong writer and creative thinker who activates integrated programs primarily through media relations, influencer marketing and trade show events.

The Public Relations Manager manages public relations programs and initiatives. They work collaboratively with program leads, senior PR managers and PR/content coordinators to plan, manage and execute integrated programs. Integrated programs can include strategic planning, media relations, thought leadership, event planning, social media strategy and execution, website and newsletter content development, and influencer marketing. The public relations manager may manage and activate all elements or may work with the team’s subject matter experts in social media and content marketing.

Essential Duties & Responsibilities as Public Relations Manager

  • Work with the team lead to plan, define, complete and deliver client projects on time and on budget

  • Support the development of public relations initiatives in all forms for assigned client business

  • Manage daily proactive and reactive media relations activities, reviewing editorial calendars, identifying story angles and contacting editors, reporters and assignment editors while responding to incoming inquiries for information and coordinating interviews

  • Write content, which may include case studies, bylined articles, news releases, media advisories, feature stories, white papers, blog posts and social media posts

  • Plan special events, such as editor roundtables, product launches and more

  • Manage use of agency’s software to track editorial clips and produce and manage client clip reports

  • Work with public relations coordinators to develop reporting and reports

  • Manage relationships with influencers, including identifying influencers, managing product and paid partnerships, and ensuring fulfillment of partnership agreements

  • Understand how social media works with PR and be able to speak to its role in integrated programs

  • Work closely in conjunction with program leads, project managers, and Connections and Creative teams and directors to ensure an integrated program and seamless project workflow

  • Assist in overseeing the coordination of project quality to ensure highest-quality deliverables


  • At least 4 years of public relations experience; agency experience or similar environment preferred

  • Bachelor’s degree

  • Strong writing skills are mandatory, including ability to quickly understand and write about topics in diverse industries

  • Ability to write for various formats, including breaking-news news releases, technical bylined articles, problem-solution case studies and feature stories

  • Proven media relations experience

  • Understanding of social media best practices and ability to integrate these best practices as part of an integrated program

  • Familiarity with media relations tools (agency uses Meltwater)

  • Familiarity with social media tools (Sprout, Hootsuite and Sprinklr) and content management tools (WordPress and HubSpot) a plus

Our Mission

Day in and day out, we will passionately create the most innovative, engaging and effective work in the home category — we will live it, we will breathe it and we will own it.

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This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Culture Alignment

At Wray Ward, we firmly believe that internal and client relationships are a key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Key Agency attitudes are: