Programmatic Media Manager

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Programmatic Media Manager

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The Programmatic Media Manager reports to the Performance Media and Investments Associate Director. The primary role of the Programmatic Media Manager is to lead the development of activation plans and the implementation of digital performance and brand building media campaigns, across programmatic display, video and ecommerce media.

The Programmatic Media Manager will have a basic level understanding of the capabilities of each of the programmatic channels and the technology platforms. The Programmatic Media Manager will be responsible for building, executing and reporting on client plans.

The Programmatic Media Manager will work closely with the Programmatic Media Senior Manager, Performance Media and Investments Associate Director, Integrated Media Strategy team, Integrated Search team, Content Marketing team, Client Business Directors and Project Managers, and the Measurement and Analytics team in all functions of the job – being a positive bridge across the agency and an active champion for the discipline.

Essential Duties and Responsibilities as Programmatic Media Manager

  • Become one of the agency’s experts on programmatic media activation
  • Spearhead innovation across programmatic media channels to drive campaign performance
  • Actively advise clients and fellow Wray Ward team members
  • Contribute to building and managing the agency’s media tech stack, determining the right platforms and partners for our clients’ businesses and delivering Better Performing Work across programmatic media
  • Develop and execute the activation of paid programmatic media campaigns
  • Responsible for recommending channel spends as part of overall program objectives to meet campaign KPIs
  • Maintain knowledge of clients’ businesses, competition and latest industry news and trends
  • Effectively lead client conversations and relevant measurement reporting meetings, when senior programmatic team members are not present
  • Work with the Measurement Director to develop analytic reports and dashboards that monitor campaign outcomes and performance
  • Manage campaign progress and measurement process for assigned accounts across multiple campaigns; analyze performance trends and work with team to recommend optimization strategies and approaches
  • Communicate campaign progress to other team members, executives, and clients through active participation in the preparation and distribution of client performance reports and presentations
  • Collaborate with the team members on new opportunities to drive results through audience and program analysis
  • Support ongoing cross-company ‘Lunch & Learns’ for the Connections team, Clients Business Directors and Project Managers.
  • Participate in the creation of proposals for new and existing clients, support new business efforts as needed
  • Support Client Business Directors with report explanations and campaign performance updates

Skills & Experience

  • 5+ years’ experience leading and managing high-performance media campaigns, with in-depth focus on programmatic campaign activation across platforms and channels
  • Expert-level understanding of programmatic platform capabilities, including DV360 and Amazon DSP
  • Expert knowledge of PPC and display optimization techniques and best practices
  • Strong strategic and analytical skills; passion for details
  • Ability to balance multiple projects/clients while prioritizing work with evolving and competing timelines, budgets and availabilities

Communication Skills

  • Foster internal and client relationships - ability to show leadership, passion for the work, diplomacy, flexibility, and poise under pressure
  • Communicate clearly with team members, clients, vendors and partners regarding project objectives and deliverables
  • Solve challenges in a manner that achieves the most effective outcome for the client, team and agency
  • Maintain strong relationships across the agency and with clients
  • Be a champion for agency process and best practices

Our Mission

Day in and day out, we will passionately create the most innovative, engaging and effective work in the home category — we will live it, we will breathe it and we will own it.

This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Culture Alignment

At Wray Ward, we firmly believe that internal and client relationships are a key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Key Agency attitudes are: