Performance Media and Investments Director

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Performance Media and Investments Director

Apply for this role

The Performance Media and Investments Director leads the development of activation plans and the implementation of digital performance and brand building media campaigns while leading and mentoring a high-performance team of tactical executioners across paid social, programmatic and e-commerce media, and direct media investments.

The Performance Media and Investments Director (PM&ID) must possess a proven track record of owning performance media and direct activation planning and execution from end to end, excel at improving operational efficiencies and team workflow, and be skilled at developing team members.

The PM&ID will have an expert-level understanding of the capabilities of each channel and the technology platforms across the digital media tech stack. Through this experience, the PM&ID will direct, build and lead a team of highly fluent platform experts responsible for crafting, executing and reporting client plans.

The PM&ID will work closely with the Integrated Media Strategy Director, integrated media strategists, Integrated Search team, Digital Content and Marketing Automation team, creative directors, client business directors, project managers, and the Measurement and Analytics team in all functions of the job — being a positive bridge across the agency and an active champion for the discipline.

Essential Duties & Responsibilities as Performance Media and Investments Director

  • Be the agency’s leading expert on digital performance media activation

  • Spearhead innovation across channels and the client roster to drive campaign performance

  • Actively demonstrate thought leadership to guide and advise our clients and fellow Wray Ward team members

  • Contribute to building and managing the agency’s media tech stack, determining the right platforms and partners for our clients’ businesses and managing talent to deliver better performing work across digital performance media

  • Develop cohesive activation plans and oversee the activation of paid media campaigns

  • Be responsible for recommending channel spend as part of overall program objectives to meet campaign KPIs

  • Maintain knowledge of clients’ businesses, competition and latest industry news and trends

  • Effectively lead client conversations and relevant measurement reporting meetings

  • Work with the Analytics & Performance Director to develop analytic reports and dashboards that monitor campaign outcomes and performance

  • Manage campaign progress and measurement process for assigned accounts across multiple campaigns

  • Analyze performance trends and work with the team to recommend optimization strategies and approaches

  • Communicate campaign progress to other team members, executives and clients through active participation in the preparation and distribution of client performance reports and presentations

  • Collaborate with the VP, Director of Connections, Performance Media and Investments Director, Integrated Media Strategy Director and other team members on new opportunities to drive results through audience and program analysis

  • Develop personalized training plans relevant to each team member’s needs

  • Conduct ongoing cross-company training sessions on technology and channel capabilities

  • Participate in the creation of proposals for new and existing clients, and support new business efforts as needed

  • Support client business directors with report explanations and campaign performance updates

  • Manage a team of 6+ professionals with technical expertise in programmatic and e-commerce media, paid social, direct investments and ad operations

Communication Skills

  • Foster relationships, build teams and nurture client and internal relationships, demonstrating an ability to lead, a passion for the work, diplomacy, flexibility and poise under pressure

  • Communicate clearly with team members, clients, vendors and partners regarding project objectives and deliverables

  • Solve challenges in a manner that achieves the most effective outcome for the client, team and agency

  • Demonstrate a proven ability to lead others in fostering their career and technical skills growth

  • Maintain strong relationships across the agency and with clients

  • Be a champion for agency process and best practices


  • 10+ years of experience leading and managing high-performance media teams, with an in-depth focus on performance media campaign activation across platforms and digital channels

  • Bachelor’s degree

  • Expert-level understanding of digital media platform capabilities, including programmatic (DV360 and Amazon DSP) and social media

  • Expert knowledge of PPC optimization techniques and best practices

  • Strong strategic and analytical skills with a passion for details

  • Ability to balance multiple projects/clients and team leadership while prioritizing work with evolving and competing timelines, budgets and availabilities

Our Mission

Day in and day out, we will passionately create the most innovative, engaging and effective work in the home category — we will live it, we will breathe it and we will own it.

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This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Culture Alignment

At Wray Ward, we firmly believe that internal and client relationships are a key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Key Agency attitudes are: