Paid Search Manager

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Paid Search Manager

Apply for this role

The primary role of the Paid Search Manager is to activate and implement paid search and/or SEO campaigns (which one depends on experience and candidate preference), projects and retainer engagements.

The Paid Search Manager must possess a track record of managing integrated search activations, and optimizations from end-to-end.

The Paid Search Manager will have a basic level understanding of the capabilities of each search channel and the technology platforms across the digital media tech stack. The Paid Search Manager will work with and support a team of highly fluent platform experts responsible for building, executing and reporting on client plans.

The Paid Search Manager reports to the Integrated Search Associate Director and will work closely with the Performance Media and Investments team, Integrated Media team, Content Marketing team, Creative Directors, Client Business Directors and Project Managers, and the Measurement and Analytics team in all functions of the job – being a positive bridge across the agency and an active champion for the discipline.

Essential Duties & Responsibilities as Paid Search Manager

  • Manage paid search and/or SEO campaigns across a variety of clients/partnerships
  • Oversee the activation of paid search campaigns as part of integrated campaigns and as standalone endeavors
  • Optimize campaigns across our search channels to drive campaign performance
  • Actively demonstrate thought leadership to guide and advise our clients and fellow Wray Ward team members
  • Responsible for recommending channel spends as part of overall program objectives to meet campaign KPIs
  • Maintain knowledge of clients’ businesses, competition and latest industry news and trends
  • Work with the Measurement Director to develop analytic reports and dashboards that monitor campaign outcomes and performance
  • Manage campaign progress and measurement process for assigned accounts across multiple campaigns; analyze performance trends and work with team to recommend optimization strategies and approaches
  • Communicate campaign progress to other team members, executives, and clients through active participation in the preparation and distribution of client performance reports and presentations
  • Participate in the creation of proposals for new and existing clients, support new business efforts as needed
  • Support Client Business Directors with report explanations and campaign performance updates

Additional Responsibilities as a Member of the Connections Team

  • Be accountable for delivering high quality work on time and on budget
  • Collaborate with the Director of Connections, Performance Media Director, Connections Strategy Director and other team members on new opportunities to drive results through audience and program analysis
  • Effectively lead client conversations and relevant measurement reporting meetings
  • Delegate work effectively
  • Demonstrate a passion for always doing the best work
  • Collaborate among multiple departments effectively and efficiently
  • Conduct business with a conscientious, straightforward and dedicated work ethic
  • Respect all equally – internally and externally
  • Passionately uphold the agency brand, culture and values

Communication Skills

  • Foster relationships, build teams and nurture client and internal relationships - ability to show leadership, passion for the work, diplomacy, flexibility, and poise under pressure
  • Communicate clearly with team members, clients, vendors and partners regarding project objectives and deliverables
  • Solve challenges in a manner that achieves the most effective outcome for the client, team and agency
  • Proven ability to lead others in fostering their career and technical skills growth
  • Maintain strong relationships across the agency and with clients
  • Be a champion for agency process and best practices


  • 3+ years’ experience managing search and/or SEO activities, with a preference towards paid search
  • Advanced knowledge of paid search platform capabilities, including Google Ads and/or SA360
  • Experience in SEO tools such as Google Search Console, Moz, SEMRush, Spyfu, Conductor, etc.
  • Strong strategic and analytical skills with proficiency in Google Analytics or equivalent tools (Google Data Studio, Adobe Analytics, etc.)
  • Basic understanding of tracking implementation and tools, including Google Tag Manager and Google Ads conversion tracking
  • Ability to balance multiple projects/clients and team leadership while prioritizing work with evolving and competing timelines, budgets and availabilities

Our Mission

Day in and day out, we will passionately create the most innovative, engaging and effective work in the home category — we will live it, we will breathe it and we will own it.

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This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Culture Alignment

At Wray Ward, we firmly believe that internal and client relationships are a key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Key Agency attitudes are: