Media Lead

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Media Lead

Apply for this role

The Media Lead is responsible for developing and managing strategic media plans across all online and offline platforms and channels.

With limited oversight, the Media Lead is accountable for research, development, presentation and execution of client media plans. The Media Lead is also responsible for working with and leading (when applicable) internal Media and Performance Media brand teams to plan, buy and execute media programs, monitor media buys, and direct optimization recommendations as appropriate.

The Media Lead must bring creative solutions to client initiatives, working in conjunction with Client Engagement, Insights, Performance Media, Public Relations, Content Marketing, Search and Creative team members.

Essential Duties and Responsibilities as Media Lead

  • Possess and maintain an expert-level understanding of media strategy, planning and buying across media, including television (national and spot), radio, print, digital, programmatic, mobile and social media
  • Research, develop and plan media for specified clients
  • Develop strategically sound, technically correct and accurate media plans
  • Present media plans to internal teams and clients
  • Gather, organize and present competitive research and spending data
  • Work hand in hand with the Client Engagement, Insights, Search and PR/Content teams
  • Maintain effective relationships with clients and internal teams
  • As needed, assist with media buying including negotiating rates, value-added sponsorships and promotions
  • Analyze opportunities and sponsorships and make sound recommendations

Additional Responsibilities as a Member of the Connections Team

  • Be a leading voice in the agency and a trusted advisor for clients regarding media trends
  • Play a role in agency new business development, especially related to media strategy and recommendations
  • Keep up with latest trends/events in advertising, home industry and other client-related industries
  • Attend and participate actively in relevant team, agency and client meetings
  • Be an active participant in idea generation, brainstorming and creative thinking
  • Be a positive, motivating member of the team
  • Bring new ideas to the team and champion the use of paid opportunities to reach audiences

Communication Skills

  • Communicate in a clear, coherent and professional manner
  • Listen well and solve problems to achieve the most effective outcome for the client, team and agency
  • Develop strong relationships across the agency
  • Represent the team and Wray Ward in a positive manner in all endeavors

Leadership Responsibilities

  • Be accountable for delivering high-quality work on time and on budget
  • Convey the role of our Media and Connections team agencywide, building confidence in and understanding of the discipline and fering
  • Be a team player, inspiring trust and teamwork among the team and throughout the agency
  • Provide mentorship to Media team members
  • Demonstrate a passion for always doing the best work
  • Collaborate among multiple departments effectively and efficiently
  • Conduct business with a conscientious, straightforward and dedicated work ethic
  • Respect all equally — internally and externally
  • Passionately uphold the agency brand, culture and values

Qualifications

  • 10+ years’ experience as a media buyer and planner, agency experience preferred
  • 5+ years’ performance/digital planning and buying knowledge
  • Strong organizational skills to effectively manage multiple projects concurrently
  • Knowledge of the entire media landscape — print, digital, social, outdoor, TV, etc.
  • Excellent interpersonal and presentation skills, demonstrating energy and passion for the work
  • Effective problem-solver and generator of innovative solutions
  • Focused on delivering great work, no matter how big or small the project
  • Well versed in applicable software and using MRI data and other resources to build and support recommendations
  • Proficient in Microsoft Office applications
  • Proficient in Advantage and/or Workfront software

Our Mission

Day in and day out, we will passionately create the most innovative, engaging and effective work in the home category — we will live it, we will breathe it and we will own it.

This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Culture Alignment

At Wray Ward, we firmly believe that internal and client relationships are a key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Key Agency attitudes are: