Integrated Assistant Media Planner

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Integrated Assistant Media Planner

Apply for this role

The Integrated Assistant Media Planner is responsible for supporting the development and management of strategic media plans across online and offline media for clients, in addition to research, measurement and budget tracking.

The Integrated Assistant Media Planner (IAMP) is responsible for monitoring media buys and working with activation teams to make optimization recommendations as appropriate.

Key responsibilities include leading the creation of innovative strategies to meet and exceed client business objectives; presenting media plans and providing plan maintenance oversight, including the recommendation of objectives, strategies and campaign updates; analyzing metrics for campaign effectiveness; and leading the sharing of data and insights among relevant teams.

The IAMP will work closely with the Senior Planner, the Integrated Media Strategy team, the Performance Media and Investments team, the Insights team and the Analytics and Measurement team in all functions of the job — being a positive bridge across the agency and an active champion for the discipline.

Essential Duties & Responsibilities as Integrated Assistant Media Planner

  • Collaborate with team for plan development

  • Assist in the creation and presentation of media-specific documents such as media plans and measurement reports

  • Create and maintain media plan flowcharts and media budget details based on client’s various initiatives

  • Assist in competitive tracking or reporting

  • Track campaign pacing with Ad Ops and the Activation team

  • Assist in writing client docs and internal briefs for channel subject matter experts

  • Assist in management of day-to-day communication with internal teams

  • Develop proficiency in planning/research tools

  • Utilize syndicated planning tools to run reports and create RFIs and consideration sets

  • Work with Ad Ops and the Activation team to assist in trafficking and launching campaigns

  • Assist team in tracking/evaluating campaign effectiveness

  • Assist in the evaluation of media opportunities

  • Field incoming proposals/phone calls from site/sales representatives

  • Demonstrate multitasking ability by keeping multiple projects on track and structuring and executing work

  • Assist with audience target development

Client & Internal Support

  • Support team in preparing and delivering work to clients and colleagues

  • Manage internal/client status reports

  • Attend status meetings and, when appropriate, take and distribute relevant meeting notes

  • Assist in managing relationships with external client vendors

  • Participate and contribute in face-to-face client meetings as required

  • Engage with all work-related contacts in a professional and respectful manner

  • Possess a mature and professional business acumen in personal and written communications

Strategic Thinking & Leadership

  • Keep current with market research (industry reports, email newsletters, websites)

  • Demonstrate active listening skills and the ability to apply learnings over time

  • Recognize potential issues and problems and know when to escalate and propose solutions, where possible

  • Take clear ownership of assigned tasks and perform them with accuracy and timeliness

Additional Responsibilities as a Member of the Connections Team

  • Keep up with the latest trends in advertising, the home industry and other client-related industries

  • Attend and participate actively in relevant team, agency and client meetings

  • Be an active participant in idea generation, brainstorming and creative thinking

  • Be a positive, motivating member of the team

  • Bring new ideas to the team and champion the use of paid opportunities to reach audiences

Communication Skills

  • Communicate in a clear, coherent and professional manner

  • Organize ideas and information logically and sequentially

  • Listen well and solve problems to achieve the most effective outcome for the client, team and agency

  • Develop strong relationships across the agency

  • Represent the team and Wray Ward in a positive manner in all endeavors

Qualifications

  • 1+ years of relevant media experience

  • Bachelor’s degree

  • Knowledge of trends and innovations in traditional and digital media

  • Experience working in a fast-paced environment and able to multitask

  • Balanced ability to think analytically and creatively

  • Advanced computer skills (Google Suite and Microsoft Word, Excel and PowerPoint)

Our Mission

Day in and day out, we will passionately create the most innovative, engaging and effective work in the home category — we will live it, we will breathe it and we will own it.

Please note: If your browser is experiencing difficulty opening the “Apply for this role” link, please send your resume and other materials directly to careers@wrayward.com.

This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Culture Alignment

At Wray Ward, we firmly believe that internal and client relationships are a key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Key Agency attitudes are: