Digital Marketing Analyst

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Digital Marketing Analyst

Apply for this role

The Digital Marketing Analyst is an integral member of the Connections department with a focus in the agency’s analytics offering.

The primary responsibility of this position will be to develop and manage client and internal reporting with actionable insights on the performance of marketing tactics covering digital ad campaigns, socials campaigns, and website analytics.

Essential Duties & Responsibilities as Digital Marketing Analyst

  • Develop monthly reporting and insights for digital marketing initiatives for assigned clients

  • Manage and analyze website analytics

  • Manage tags for third-party ad server trackers and implement event tracking for analytics on website properties

  • Implement and analyze UX and A/B testing tools

  • Aggregate and transform data from advertising platforms and social platforms

  • Craft and develop actionable insights based on the measurement framework and data available

  • Create data visualizations for internal and client-facing dashboards

Additional Responsibilities as a Member of the Connections Team

  • Proactively identify and bring new approaches, vendors and more to help grow and evolve the analytics practice

  • Assist in fostering a data-driven approach in the agency

  • Model a conscientious, straightforward and dedicated work ethic

  • Passionately uphold the agency brand, culture and values

  • Collaborate among multiple agency teams effectively and efficiently

Communication Skills

  • Demonstrate excellent written, verbal and listening skills

  • Demonstrate outstanding presentation skills in formal and informal settings and be an excellent meeting leader

  • Communicate in a clear, coherent and professional manner

  • Work with internal, cross-departmental teams with self-assuredness as well as sensitivity

  • Maintain a candid professional relationship with other Wray Ward employees


  • 1–2 years of working with digital ads and analytics platforms such as Adobe Analytics, Google Analytics, Google Ads and Google Tag Manager

  • Data visualization experience using business intelligence tools such as Tableau or Google Data Studio

  • Agency or marketing department experience reporting on digital campaigns and website performance

  • Proven history of developing valuable and actionable monthly reporting for clients and internal teams

  • Strong organizational skills to effectively manage multiple projects at a time

  • Working knowledge of the digital media landscape

  • Effective problem-solver

Our Mission

Day in and day out, we will passionately create the most innovative, engaging and effective work in the home category — we will live it, we will breathe it and we will own it.

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This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Culture Alignment

At Wray Ward, we firmly believe that internal and client relationships are a key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Key Agency attitudes are: