Digital Advertising Operations Coordinator

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Digital Advertising Operations Coordinator

Apply for this role

The Digital Advertising Operations Coordinator plays a central role in the success of digital campaign management across advertising campaigns, including ad trafficking, data gathering and reporting.

The Ad Ops Coordinator acts as a central hub, serving four internal Wray Ward teams (Integrated Media, Project Management, Production and Measurement) and owning the relationships with ad-serving partners and publisher-side ad ops teams.

The Ad Ops Coordinator guarantees the successful execution of all publisher-direct digital and DSP campaigns, working with the Media team to initiate creative rotation and independently managing production specs, timelines, tag creation, trafficking and quality assurance. The Ad Ops Coordinator will work closely with project managers to communicate deadlines and specs and ascertain final ad assets for trafficking. Exceptional communication, multitasking, attention to detail and management skills are required.

Essential Duties & Responsibilities as Digital Advertising Operations Coordinator

  • Develop and manage workflow documents for ad trafficking process, including media tactics, specs and timelines

  • Upload creative and set up campaigns in ad-serving network (Campaign Manager)

  • Traffic site-serve ad assets to publishers

  • Launch campaigns, conduct QA on ad assets and identify errors

  • Proactively communicate with all teams regarding timelines, deadlines, risks, launch and quality assurance issues

  • Pull verification reports, sharing with relevant Media team members

  • Assist across the team to align ad serving and billings

  • Create and implement URL tags and other tracking elements in coordination with the Measurement team

Additional Responsibilities as Member of the Connections Team
  • Attend and participate actively in relevant team and agency meetings

  • Be a positive, motivating member of the team

Communication Skills
  • Communicate in a clear, coherent and professional manner

  • Conduct straightforward and candid communication with team members

  • Listen well and solve problems to achieve the most effective outcome for the client, team and agency

  • Represent the team and Wray Ward in a positive manner in all endeavors

Additional Responsibilities

  • Be accountable for delivering better performing work on time and on budget

  • Be a team player, inspiring trust and teamwork among the team and throughout the agency

  • Demonstrate a passion for always doing the best work

  • Collaborate among multiple departments effectively and efficiently

  • Conduct business with a conscientious, straightforward and dedicated work ethic

  • Respect all equally — internally and externally

  • Passionately uphold the agency brand, culture and values


  • 1+ years of experience in a relevant position, digital ad operations experience preferred

  • Certifications in DoubleClick, Google Analytics, Google Ads and other relevant technology platforms a plus

  • Strong organizational skills to effectively manage multiple projects at a time

  • Knowledge of the digital media landscape

  • Effective problem-solver and generator of creative, innovative solutions

  • Bachelor’s degree in relevant field

Our Mission

Day in and day out, we will passionately create the most innovative, engaging and effective work in the home category — we will live it, we will breathe it and we will own it.

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This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Culture Alignment

At Wray Ward, we firmly believe that internal and client relationships are a key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Key Agency attitudes are: