Content Marketing Manager

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Content Marketing Manager

Apply for this role

The Content Marketing Manager is a gifted writer, storyteller and strategic thinker who plans and activates content marketing programs primarily through editorial content such as blogs, case studies and white papers.

The Content Marketing Manager will set and lead the strategy for content marketing initiatives for Wray Ward’s clients as determined by the Content Marketing Associate Director, Public Relations/Content Director and VP, Director of Connections. The Content Marketing Manager works with directors and client teams to lead results-driven content marketing tactics. This role requires exceptional storytelling and writing skills to create editorial calendars, blog posts, email and newsletter campaigns, white papers, case studies, website copy and other types of editorial-based content. The Content Marketing Manager will work closely with the Content Marketing Automation team to ensure the effective execution of content marketing campaigns and will maintain a working knowledge of the technology platform capabilities utilized for execution.

Essential Duties & Responsibilities as Content Marketing Manager

  • Work with client teams (leads, client business directors, project managers) to develop written content materials in all forms for assigned client initiatives

  • Establish a strategic plan for content marketing programs including approach and tactics, editorial topic identification, calendars, cadence and proposed measurement metrics

  • Work with search managers to ensure content is aligned with search strategies and written to garner SEO benefits

  • Work with marketing automation managers to ensure accurate and effective deployment of content in alignment with the content strategy

  • Deliver content on time and on budget to team leads and/or clients

  • Write content, which may include blog posts, white papers, emails/newsletters, advertorials, case studies, website copy, magazines and other types of editorial-based content

  • Write content in a variety of voices, tones and complexities based on target audience expectations and preferences, from technical-heavy white papers to design-inspired blog posts

  • Work to become a subject matter expert on client issues, products and trends

  • Ensure the highest quality of work is being delivered to the client

  • Work closely with Client Engagement, Connections, Delivery and Creative teams to ensure a seamless project workflow

Additional Responsibilities

  • Demonstrate strong writing, editing and communication skills with specific emphasis on the ability to quickly understand and write about a variety of topics

  • Have a firm grasp of the communication potential of the content being created

  • Demonstrate a comprehensive understanding of how technology enhances the ways we create and deliver content, staying up to date on technology changes and evolutions

  • Work closely with the Content Marketing Associate Director to ensure strategic goals are set for all content marketing projects

  • Work closely with the Connections team to ensure consistent branding and messaging across channels

  • Work closely with the Connections team to ensure firm understanding of how different platforms require different content types

Communication Skills

  • Communicate in a clear, coherent and professional manner in written and verbal communications

  • Listen well and solve problems to achieve the most effective outcome for the client, team and agency

  • Develop strong relationships across the agency, specifically with all Connections team members

  • Be a champion for agency process and best practices, specifically for the delivery of written content


  • At least five years of writing experience, including writing about technical topics

  • Bachelor’s degree

  • Demonstrated experience setting strategy for content marketing initiatives including email, newsletters, blogs, gated content and other editorial-based content programs

  • Proven ability to write for different target audiences and platforms, using tailored voices and writing styles as appropriate for those audiences and platforms

  • Ability to quickly understand and learn new information and/or products

  • Strong organizational skills

  • Ability to multitask and manage competing deadlines

Our Mission

Day in and day out, we will passionately create the most innovative, engaging and effective work in the home category — we will live it, we will breathe it and we will own it.

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This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Culture Alignment

At Wray Ward, we firmly believe that internal and client relationships are a key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Key Agency attitudes are: