Wray Ward Wins 24 ADDY® Awards

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    Agency News

  • Date:

    February 20, 2014

Wray Ward Wins 24 ADDY® Awards

Agency News

Charlotte marketing communications firm Wray Ward won 24 ADDY awards during the 2014 AAF Charlotte ADDY® Awards, an annual event that celebrates the best of creative marketing communications. Wray Ward claimed 14 gold and seven silver awards for digital advertising, website design, videos and webisodes, collateral materials, traditional print ads and integrated campaigns, as well as the best of copywriting, best of art direction and a judge’s pick award.

“These awards truly validate our work, our process and our ability to keep pushing the boundaries of traditional advertising to develop smart, creative and innovative marketing solutions for our clients,” said Jennifer Appleby, president and chief creative officer for Wray Ward. “We recognize that our industry is constantly evolving and it feels good to be awarded for work that spans a range of marketing channels and a variety of clients.”

The agency took home gold and silver awards for various digital advertising campaigns including the branded VELUX® Skylights video, “Brush of Light,” that illustrates how natural light can transform a home, Perspective: Atlanta, a video series that followed one designer through the process of transforming an urban loft using Sunbrella® fabric, and the Rheem Dealer Portal website, developed as a parallax site highlighting their new gas furnace.

Wray Ward also won gold awards for several Charlotte-area organizations, including four gold ADDYs and Best of Copywriting for the NASCAR Hall of Fame creative print campaign and four gold ADDYs and Judge’s Pick for the Mint Hill Country Doctor’s Museum promotional art. In addition, the agency took home gold and silver awards for integrated branding campaigns for the Charlotte Mecklenburg Library, which included video and collateral materials, and Charlotte Center City Partner’s Q-City BBQ Championship.

“Wray Ward has always been deeply ingrained in Charlotte community organizations, whether through traditional client relationships or pro bono work,” said Appleby. “It’s a privilege to give back and make great work for organizations that bring art, history and education to our community.”

John Roberts, executive creative director for Wray Ward, presented this year’s Student ADDY Best of Show Award.  

“Since I moved to Charlotte from New York in 1993, I’ve witnessed the growth of the creative community and watched as Charlotte agencies have taken on national and international campaigns,” said Roberts. “It’s so exciting to see such smart work coming out of our region’s colleges and universities—it’s inspiring, it challenges the rest of us to keep learning and it’s a barometer of the growth of our city and our ability to attract and retain great creative talent.”

Campaigns that are awarded gold ADDYs advance to the Regional ADDY Awards to compete against winners from other local AAF club competitions. Winners from the regional level advance to the national awards.