Wray Ward Adds PR Lead, Creates New Content Marketing Post

  • Categories:

    Agency News

  • Date:

    February 29, 2016

Wray Ward Adds PR Lead, Creates New Content Marketing Post



Agency News

Wray Ward’s public relations and content team is growing and evolving to meet an expanding client demand for holistic public relations and creative content marketing efforts. The group, whose portfolio ranges from strategic media relations to leading-edge content marketing projects, has hired Michael Cable as public relations lead and promoted Dana Haydock and Laura King Edwards to the new role of content lead.

“Michael’s passion for media relations is evident, and his strong relationships with editors and knack for storytelling will serve our clients well,” said John Mader, vice president and director of the agency’s Connections group, which includes public relations/content, media planning/buying and search marketing. “We’re also excited to promote two talented individuals to the newly created content lead role. Dana and Laura are great at marrying relevant content with a point of purchase mindset, in turn driving our clients’ audiences to action along their product or service journey.”

Cable joins Wray Ward following 21 years in the industry. He spent the first 10 years of his career in broadcast media as a reporter and producer for NBC, CBS and FOX news affiliates. Cable won 11 EMMYs, the Edward R. Murrow Award, the National Headliner Award and the Society of Professional Journalists’ highest honor. Cable then migrated from the media side to the corporate world, where he served as director of public relations, media relations and strategy with product development agency Enventys, which produces the PBS series “Everyday Edisons.” During his 10-year tenure with Enventys, he managed daily media relations with media outlets including Inc Magazine, the New York Times, NPR and The Today Show and managed a client roster that included Fortune 500 companies, mid-market leaders and breakout brands, including Amazon, Bed Bath & Beyond, Colgate-Palmolive and General Mills. Cable graduated from the University of Alabama with a B.A. in journalism.

As content leads, Haydock and Edwards will grow and develop Wray Ward’s multifaceted content programs – a testament to their proven ability to lead content strategy and execute thoughtful, effective tactics for leading national and global clients.

Haydock is the driving force behind content initiatives such as Future of Shade for Sunbrella®, Why Skylights for VELUX® and Uncharted Waters, a project with US Sailing Team Sperry made possible by Sunbrella. A former journalist, Haydock has easily adapted to telling stories through video and written content and spearheads the ideas and collaboration of Wray Ward’s motion producers, art directors and writers for content programs.

Edwards leads content development in varying forms, including brand journalism websites, blogs and printed magazines. With a passion for writing, Edwards has a knack for finding unique news hooks and telling stories in ways that resonate with target audiences, such as the newly developed The Lighting reSOURCE, a new microsite by Eaton Lighting Division, and the agency’s blog. Edwards drives strategy, creates the written content and manages ongoing content development and distribution to put information in the hands of audiences.