Red Kap® Joins WIX® Filters to Sponsor Two Automotive Excellence Awards

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    Client News

  • Date:

    August 06, 2014

Red Kap® Joins WIX® Filters to Sponsor Two Automotive Excellence Awards



Client News

Red Kap®, a manufacturer and distributor of comfortable, durable work-related clothing and outerwear, has joined WIX® Filters in sponsoring two Babcox Media automotive excellence awards in 2014.

“Red Kap manufactures work apparel specific to the automotive market, making our brand the perfect addition to award programs recognizing workplace excellence in the aftermarket industry,” said Leslie Hunt, marketing manager for Red Kap. “We are proud to align the Red Kap brand with WIX Filters in support of those who represent the best in the industry.”

As part of the sponsorship, Red Kap will provide uniforms and merchandise to winners of the following awards:

School of the Year – Open to all high schools or post-secondary schools that have a subscription to Tomorrow’s Tech magazine. Red Kap will provide hats or shirts to the four finalists, as well as a uniform for every student of the winning school. For more information, visit www.ttschooloftheyear.com.

“Red Kap’s participation enhances the national scope of the School of the Year program,” said Ed Sunkin, editor of Tomorrow’s Tech. “It also adds a prize that is the hallmark of any technical school – comfortable, durable work wear.”

WIX Driving Performance – Recognizes the skills and professionalism of today’s automotive technicians, from demonstrating excellence in the automotive service industry to raising the bar in customer service. Red Kap will provide a custom uniform program for the winning shop. For more information, visit www.wixdrivingperformanceaward.com.

“The Driving Performance Award is a new award for 2014 recognizing game changers in automotive service,” said Jim Merle, Babcox Media publisher. “By providing a custom uniform to the winning shop, Red Kap’s partnership will further elevate the scope and significance of our new award.”

Recipients of each award will be announced at the Automotive Aftermarket Products Expo (AAPEX) in November.

About WIX Filters
Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visit www.wixfilters.com. Like us on Facebook at facebook.com/wixfilters, follow us on Twitter @WIXFilters and visit our YouTube page at youtube.com/TheWIXFilters.

About Affinia Group Inc.
Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket products for automotive and heavy-duty vehicles. With approximately $1.4 billion in annual revenue, Affinia has operations in North and South America, Europe and Asia. For more information, visit www.affiniagroup.com.