La-Z-Boy Casegoods Group to Unveil New Showroom at High Point Market Grand Opening

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    Client News

  • Date:

    March 22, 2015

La-Z-Boy Casegoods Group to Unveil New Showroom at High Point Market Grand Opening

Client News

La-Z-Boy Incorporated’s Casegoods Group will unveil a new High Point Market space for Kincaid Furniture, Hammary and American Drew at its High Point Market grand opening on the evening of Friday, April 17.

The new 75,000-square foot showroom located in the commerce wing of the International Home Furnishings Center features a thoughtful design and open layout. The space will allow dealers, interior designers and other guests to move seamlessly from Kincaid’s industry-leading, solid wood furniture and custom upholstery to Hammary’s stylish occasional, home office and accent furniture and American Drew’s fresh, reimagined designs for the whole home that are debuting this spring.

“Having access to such a broad range of complementary styles and choices is crucial for designers and retailers,” said Drew Sweeney, vice president of sales and marketing for La-Z-Boy Casegoods. “Combining the La-Z-Boy Casegoods brands under one roof creates a one-stop solution with products in the bedroom, dining room, occasional, home office, home entertainment and upholstery categories.”

The new showroom also includes a relaxing dealer lounge; visitors can enjoy lunch, snacks, coffee, water and tea in a boutique-style setting with modern amenities such as charging stations and wireless access.

The enhanced space complements the innovative product and style direction that has been the focus at Kincaid, Hammary and American Drew in the past several years.

“Our new showroom is a reflection of the imagination and creativity our design teams have invested into the products recently, and we’re excited about the unveiling,” said Steve Kincaid, president of La-Z-Boy Casegoods. “Each of our brands has made transformative changes to reflect the styles desired by today’s consumer, and yet our commitment to quality and value remains.”

Buyers and trade media are invited to a sneak preview of the showroom on Friday, April 17 from 5 to 7 p.m. Cocktails and heavy hors d'oeuvres will be served.

New collections for all of the brands will be on display in the showroom during the grand opening and throughout High Point Market, which runs Apr. 18-23.

The La-Z-Boy Casegoods Group includes some of the most recognizable names in manufacturing and marketing wood furniture, including American Drew, Kincaid Furniture Company and Hammary. Meeting exceptional standards in quality, the La-Z-Boy Casegoods family of brands provides innovative and beautiful furniture solutions with a variety of styles for bedrooms, living rooms, dining rooms, family rooms and other places where families gather. La-Z-Boy Casegoods brands are available at retailers across the country. For more information, visit La-Z-Boy/About/Brands.

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