Harness the Power of TikTok for Your Home Improvement Brand

  • Categories:

    Social Media, Media Strategy

  • Date:

    October 11, 2022

Harness the Power of TikTok for Your Home Improvement Brand

Social Media Media Strategy

TikTok, the short-form video-sharing app, is taking the marketing world by storm. In fact, in 2022, it’s virtually impossible to ignore the social media app’s growing influence among audiences of all kinds. TikTok recently surpassed 1 billion monthly active users, and up to 1.8 billion are predicted by the end of 2022. With a “for you” homepage that tailors content for each user, TikTok capitalizes on niche content that users personally care about.

But don’t just take our word for it. According to The Verge, TikTok users watch around 24 hours of content on the app each month, surpassing the average time spent on YouTube. Additionally, most (90%) users access the app every day.

Whether you’re marketing to builders, architects or another audience in the home improvement space, there is a lot of potential as long as you know how to effectively use the platform.

On November 9, join Wray Ward for an exclusive Home Improvement Research Institute (HIRI) webinar. We’ll dive into the value of TikTok for home improvement brands.

During the free TikTok webinar, we’ll explore:

  • An overview of TikTok, including the platform’s history, growth and expanding influence

  • How to humanize your brand with an organic TikTok presence, create engaging content and work with social influencers

  • How to approach TikTok’s paid media opportunities and how to think about the platform within the marketing funnel

You’ll hear from:

  • John Dasher, Media Strategy Group Director: An experienced media strategist, John manages an integrated media team, marrying business and marketing goals through omnichannel media planning for brands such as VELUX skylights and LEVOLOR blinds and shades.

  • Karen Bryant, Social Media Director: With a diverse content creation background, Karen leads social media strategy, including managing, monitoring and reporting for home and building brands such as Stanley Black & Decker, VELUX, GE Appliances Air & Water Solutions, and Huber Engineered Woods.


When: November 9, 1:00 p.m. ET (10 a.m. PT)

Cost: Free

Register Now

About HIRI

HIRI is the only nonprofit organization dedicated to home improvement research, helping home improvement brands make better business decisions. This complimentary webinar is a natural extension of HIRI’s exclusive, ongoing data and insights spanning markets, channels, products and project types.

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