Dal-Tile Corporation Names Wray Ward Agency of Record for Advertising

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    Client News

  • Date:

    April 23, 2014

Dal-Tile Corporation Names Wray Ward Agency of Record for Advertising



Client News

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Dal-Tile Corporation has named Charlotte, N.C.-based Wray Ward as advertising agency of record to help with strategy development and marketing for its portfolio of tile brands including Daltile, Marazzi, American Olean and Ragno.

Wray Ward will provide insights, strategy, creative, media planning and buying, production and content for the Dallas, Texas, based company.

“In our increasingly digital world, it’s more important than ever for brands to understand their customers and find creative and effective ways to engage with them in order to build long-term relationships,” said Jennifer Appleby, president and chief creative officer of Wray Ward, whose portfolio of home design and home building brands includes Sunbrella® fabric, Kincaid Furniture, TUUCI® shade structures, VELUX® skylights and AdvanTech® flooring and Zip System™ sheathing. “We are so pleased to bring our home category expertise and creative strategies to this exciting family of brands and we look forward to our new relationship with Dal-Tile.”

A division of Mohawk Industries, Dal-Tile is the largest manufacturer and marketer of ceramic tile and natural stone products in the U.S. Dal-Tile products include ceramic and porcelain floor, wall and mosaic tile, quarry tile and a variety of natural stone products in a range of colors, textures and finishes for residential and commercial applications.

“Wray Ward has proven experience in understanding both the trade and consumer audience, and they are adept at finding smart, creative ways to help brands stand out in their category,” said Lori Kirk-Rolley, vice president, brand marketing for Dal-Tile Corporation. “This partnership is a natural fit for both companies, and we are excited to see how Wray Ward will apply their fresh perspective and insights to our brands.”

About Dal-Tile Corporation
Dal-Tile is the largest manufacturer and marketer of ceramic tile and natural stone products used in residential and commercial design and construction across North America. The company, a division of Mohawk Industries, was founded in 1947 and is headquartered in Dallas, Texas. As a leader in the industry, Dal-Tile delivers advancements in product innovation with its Reveal Imaging™, Outstand Technology™ and Proadvanced™ Protection Program. The company is committed to incorporating environmentally friendly materials, processes and products throughout its organization. Dal-Tile has more than 8,500 employees in North America, and sells its products through a network of more than 250 company-owned sales service centers, stone slabyards, gallery design centers, independent distributors and leading home center retailers nationwide. For more information on Dal-Tile and its brands, visit http://dal-tile.com or call 1-800-933-8453.