American Drew Taps into the Magic of Veneers to Discover Furniture as Art

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    Client News

  • Date:

    May 05, 2014

American Drew Taps into the Magic of Veneers to Discover Furniture as Art



Client News

To obtain hi-res images, please email ledwards@wrayward.com.

A piece of furniture should be more than just a place to sit or sleep or dine. It should be a work of art that reflects your personal style, whether dramatic and glamorous or traditional and timeless. The magic of richly imagined wood veneers is a flexible art form that offers something for everyone.

“Working with veneers gives our craftsmen the ability to create unique overlays and two-tone effects and combine wood grains and textures,” said Jack Richardson, senior vice president of sales for American Drew. “The versatility of veneers allows them to produce beautiful and elaborate works of art for the home.”

Featuring old Hollywood style for the modern home, American Drew’s Bob Mackie Home collection is a nod to the designer’s lifelong work in the fashion industry, and carefully selected veneers inspire the ornate designs. A vertical primavera veneer flashes across shaped fronts and inlaid tops, and borders of beeswing primavera define the tops. A woven motif characterizes the richly carved moldings, feet and custom-designed, jewelry-inspired hardware.

The romantic, personal style of Jessica McClintock is reflected throughout the two American Drew collections that bear her name. The combination of fine veneers, marble, leather and mirrored glass, elements from fashion and nature and custom hardware all create a unique look that will appeal to those with a flair for the dramatic. The Boutique Collection, crafted from oak and pecan veneers, silver leaf, metal and marble, is offered in two distinct finishes. The white veil finish is an antique white wash that allows the wood grain of the pecan veneers to show through in some areas; the finish also has distressed detailing that includes wormholes, water spotting and aging. The tops of many pieces emulate an antique that has been stripped of its original finish. The darker, baroque finish, a cappuccino-colored, worn finish with wire-brushed details and an antiqued glaze on oak veneers, will bring warmth and old world charm to any bedroom.

For the person who leans toward transitional styling, Motif, available this spring, is characterized by exotic Mozambique and flat-cut walnut veneers in a decorative sunburst pattern. Featuring bedroom and dining room pieces with soft-contemporary styling, Motif incorporates two-tone custom hardware and stainless steel metal accents to add to the dramatic, fashionable look.

American Drew has been reimagining the art of working with wood veneers for nearly a century, and its Cherry Grove collection is one of the furniture industry’s longest running. Designed for anyone who appreciates timeless quality and appeal, its 18th century craftsmanship and elegant Queen Anne styling provide a beautiful palette for rich cherry veneers. A new generation of Cherry Grove offers a modern twist on traditional; the mid-tone brown finish allows the cherry veneers to pop, and the lush finish is complemented with custom-designed hardware.

“The imagination of our craftsmen is evident in every piece of furniture we build,” Richardson said. “The magic of veneers allows us to tell a unique story while remaining true to the American Drew brand promise of high quality and high style.”   

To find an American Drew retailer near you, visit www.americandrew.com and click on “Where to Buy.”
    
About American Drew
American Drew is a La-Z-Boy Incorporated company. Founded in 1927, American Drew is a leading manufacturer of medium to upper-medium priced bedroom, dining room and occasional furniture. American Drew’s product collections cover a broad variety of style categories including traditional, transitional and contemporary. The company’s headquarters are located in High Point, North Carolina and its products are distributed through thousands of independently owned retailers throughout the United States and Canada and around the world. Additional information is available at www.americandrew.com.