American Drew Draws Inspiration from Antiques in Modern Market Introductions

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    Client News

  • Date:

    October 02, 2016

American Drew Draws Inspiration from Antiques in Modern Market Introductions



Client News

American Drew’s High Point Market introductions are taking cues from across the pond this season. Savona, inspired by European provincial and cottage trends, and Mill + Forge, a nod to vintage, repurposed items, expand the brand’s classic, timeless offerings.

“Our design team thoughtfully crafted the fall introductions to embody the beauty of antique, timeless pieces while still maintaining a high level of functionality and quality,” said Drew Sweeney, vice president of sales and marketing for La-Z-Boy Casegoods. “Savona’s European simplicity and Mill + Forge’s vintage soul reinforce American Drew’s commitment to natural, authentic design concepts formatted for a contemporary setting.”

Savona’s finely appointed details and casual, balanced structure contribute to the collection’s Old World European feel. Inspired by Gustavian, European provincial and country cottages, the Savona collection features a unique textured Versailles finish with contrasting elm tops. A variety of moldings, metal fretwork and antiqued mirror give the collection an antique feel. The hardware complements the aesthetic with a gold antique metal finish. Perfect for clean, classic home styles, Savona puts a confident, elegant twist on antique Old World furniture trends, giving customers the vintage, antique feel they desire without sacrificing reliability and quality.

Mill + Forge is a whole-home collection constructed from Acacia veneers, with anvil metal accents, rough sawn lumber, industrial metal bases and anvil-finished hardware. The ridged texture helps create a clean, linear design that strikes the perfect balance between contemporary and traditional. Inspired by old factories and repurposed antiques, Mill + Forge offers consumers modern, well-crafted pieces, but with a vintage, artistic twist. The 25-piece collection includes signature items such as a wood slat bed complete with rod iron accents, a nine-drawer dresser and media bureau with framed seeded glass doors. Mill + Forge also features the full-extension, soft-close drawer technology born in modern kitchens as well as antique seeded glass on select pieces. Striking the ideal balance between warm, natural wood and bold, authentic metal, Mill + Forge is made for the contemporary consumer who appreciates industrial style.

Products will be on display in the 75,000-square-foot showroom for American Drew, Hammary and Kincaid Furniture, located in C926 on the ninth floor of the International Home Furnishings Center.

            

About American Drew

American Drew is a La-Z-Boy Incorporated company. Founded in 1927, American Drew is a leading manufacturer of medium to upper-medium priced bedroom, dining room and occasional furniture. American Drew’s product collections cover a broad variety of style categories including traditional, transitional and contemporary. The company’s headquarters are located in Hudson, North Carolina and its products are distributed through thousands of independently owned retailers throughout the United States and Canada and around the world. Additional information is available at www.americandrew.com

 

About La-Z-Boy Casegoods

The La-Z-Boy Casegoods Group includes some of the most recognizable names in manufacturing and marketing wood furniture and upholstery collections, including American Drew, Hammary and Kincaid Furniture Company. Meeting exceptional standards in quality, the La-Z-Boy Casegoods family of brands provides innovative and beautiful furniture solutions with a variety of styles for bedrooms, living rooms, dining rooms, family rooms and other places where families gather. La-Z-Boy Casegoods brands are available at retailers across the country. For more information, visit La-Z-Boy/About/Brands

 

 

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