Tosco Music

  • Client:

    Pro Bono

Tosco Music

Creative Campaign & Content Development

Born from intimate living room jam sessions, Tosco Music had quickly grown into a popular community concert event that attracted hundreds. The organization turned to Wray Ward to help elevate their brand to match the passion and energy of their performers and fans.

Project Overview

What We Did

Our team worked closely with Tosco Music to capture the fun, community spirit and love of music that makes their concerts and programs so beloved. Our team evolved their marketing efforts and overhauled their digital platform from the ground up with a focus on awareness and lead generation.

Brand Identity

The new logo and brand identity reflects Tosco Music’s growth and captures the organization’s unique spirit and passion for music. A series of posters helped raise awareness for the organization, attracting viewers and performers, and promote its upcoming concerts and events.

Digital Experience

We created an entirely new design system comprised of flexible content modules, allowing the organization to easily add content and build customizable templates for upcoming shows and promotions. Our design system extended to their email marketing program as well as print collateral. We also implemented a robust content management system that allows Tosco Music to easily manage the entire site, including the event calendar and content marketing efforts.


Our Photography team spent several weeks at numerous Tosco Music events, capturing the energy, diversity and talent that these events bring together.