Work / Sunbrella Home

The world’s leading
performance fabric.

Challenge

For more than 30 years, Sunbrella, the world’s leading performance fabric, has trusted Wray Ward to share their message of durability and beauty. For our latest collaboration, we combined our messaging into an overarching “Sunbrella Home” campaign. Targeting affluent homeowners, interior designers, architects, builders and retailers, this campaign highlights the ways Sunbrella transforms both indoor and outdoor spaces with high-end design.

Print Advertising

Stunning visuals showcase the fabric’s versatility in print, and consumers are taken to related inspirational landing pages that expand on each ad’s imagery and further engage visitors.

Digital Design

We continue the strategy of inspiring and informing our audience by leveraging beautiful photography and guiding users to custom landing pages that showcase individual products and educate them about Sunbrella fabrics for the home.

Online Advertising

Connecting with online consumers, we craft a digital ad buy that reaches our audience across shelter and lifestyle websites, social media, and content delivery networks.

TV & Video

Inspirational videos showcase the beauty and durability of Sunbrella fabric and demonstrate how viewers can use Sunbrella to completely transform their homes and outdoor spaces with high-end style that stands up to everyday life.

Content Marketing

Vital elements of our program include a consumer blog and e-newsletter that covers multiple market segments. The regular creation of videos related to interior design, new product collections, design and fabric how-to information ensure that our online properties are consistently updated with new, relevant and engaging content.

Public Relations

A long-standing public relations program includes regular news releases and media outreach as well as editorial roundtables and product sampling to trade and consumer media. Special projects including show homes and design events let consumers touch and feel Sunbrella fabrics in a variety of settings.

Results

Sunbrella recently enjoyed one of its most successful sales years ever. Our ongoing public relations for the brand garnered nearly a half a billion impressions a year for an advertising equivalency exceeding $42 million. We exceeded banner ad click goals by more than 100%, while branded experiences exposed the brand to more than 300,000 prospects a year.

Our Work

At the end of the day, it’s about doing great work that gets results.

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