Girls on the Run

  • Services:

    Digital, Video

  • Client:

    Pro Bono

Girls on the Run


Digital, Video

Wray Ward transformed findings from a quantitative study into clear, inspirational messaging designed for a range of audiences and media.

Project Overview

What We Did

In 2016, a new, independent study conducted offered compelling evidence that participating in Girls on the Run results in lasting, transformative change. The organization turned to Wray Ward to help promote the results. Tasked with creating a message that would speak to donors, schools, volunteers, local councils, parents, and both current and future participants, our team began by analyzing the study’s findings to identify powerful and motivating results that spoke to the needs and concerns of all audiences at once.

With these key findings, our team created a fully animated video that communicated the study’s results while providing an inspirational overview of the organization’s mission. The video also served to elevate the look and feel of the Girls on the Run brand, with refreshed colors and designs that felt both fresh and familiar. Using the look, feel and messaging established in the video, our team created a toolkit of fact sheets, PowerPoint templates and a landing page that local councils could customize for their individual needs or for national trade shows. For external communications, we created a comprehensive PR plan that included talking points and a press release designed to promote both the study’s findings and the overall mission of Girls on the Run.