Charlotte Mecklenburg Library

  • Services:

    Identity

  • Client:

    Pro Bono

Charlotte Mecklenburg Library


Identity

Accessible and welcoming to all, the Charlotte Mecklenburg public library helps people think, “I can.” In these vibrant community spaces, people can connect with each other and to an entire universe of ideas and resources. To convey the sense possibility that is the essence of Charlotte’s libraries, we created an all-encompassing rebranding campaign focused on the concept of “I can.” Colorful and full of energy, the new brand celebrates the many ways — printed, digital and beyond — these libraries empower the community.