Work / Britax

The leader in safety
technology.

Challenge

Installing a car seat has never been particularly simple, yet getting it right is crucial. So when BRITAX developed a revolutionary new system that made car seat installation safe, secure AND easy, they needed help getting the word out. They tasked us with introducing this technology in a way that highlighted the peace of mind and industry-leading safety features that would be life changing for parents everywhere.

TV & Video

TV and video were primary vehicles for telling the ClickTight Technology story and helped to position Britax as the industry leader in innovative safety technology. Targeting viewers based on demographic and psychographic profiles, national spots ran on networks like HGTV, the Food Network, TLC and Sprout for 30 million estimated impressions, while video on the BRITAX site gained more than 50,000 views. All were concepted, shot and edited by in-house videographers.

Digital Design & Development

Ads led audiences to content-heavy landing pages where they could learn more about ClickTight Technology and where to buy it.

Online Advertising

A vigorous digital advertising campaign tested different calls to action and adjusted messaging accordingly in order to to maximize the effectiveness each placement.

Email Marketing

To reach our target at the precise time they are making purchase decisions regarding car seats and strollers, we partnered with our online properties to execute targeted e-newsletters. Leveraging their strong database of parents from pre-natal to toddler, we customized messaging and product offerings to align with our target’s age and stage of motherhood.

ClickTight Harness-to-Booster email
ClickTight Convertibles email

Results

With nearly 30 million overall impressions, 500,000 from paid search alone, website visits increased by more than 60%, and traffic via social media more than doubled.

Our Work

At the end of the day, it’s about doing great work that gets results.

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