LEVOLOR®, a leading window blind manufacturer, has selected Wray Ward as its integrated marketing communications agency of record to refresh the company’s iconic home décor brand and launch a strategic marketing communications program.
“It’s more important than ever to reach the customer at every stage of her purchasing journey,” said Jennifer Appleby, president and chief creative officer for Wray Ward. “Our insights team digs in to understand that consumer experience, and our integrated team can bring our clients’ brands to life at every touchpoint.
“We’re thrilled to work with LEVOLOR and use our talents and resources to reconnect consumers with this iconic, heritage-rich brand,” she said.
Wray Ward specializes in positioning and developing brands in the home and building categories. With a portfolio of award-winning work for leading category brands including MOEN®, Sunbrella® fabric, and VELUX® Skylights, Wray Ward has a proven ability to provide engaging ideas that will connect audiences, create meaningful relationships and drive sales. The agency’s category experience and commitment to better performing work were a natural fit for LEVOLOR.
”We’re re-building a trusted, 100-year-old brand from insights to execution, so it was critical that we partner with an agency that can help us better understand ourselves and our consumers, and then bring that personality to life with creative and effective ideas,” said Angie Shelton, vice president of marketing/R&D for LEVOLOR. “Wray Ward’s home category experience, proven process and innovative thinking are the perfect match for our goals, and we’re looking forward to an exciting rebrand together.”
LEVOLOR’s quality and selection of custom and cut-to fit stock window blinds and shades have been a trusted source for consumers for more than a century. With a variety of styles from cellular shades to real wood blinds, to hundreds of colors and fabrics, and features such as energy efficiency and room darkening, LEVOLOR blinds and shades provide today’s consumer with virtually any look they need to make their house a perfect home.
“LEVOLOR has a century of quality that’s enhanced by its ability to stay relevant to today’s consumers through contemporary design, features and benefits,” Appleby said. “We’re excited to help tell this modern story of blinds and shades to home enthusiasts through creative, smart marketing communications.”