Senior Integrated Media Planner

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Senior Integrated Media Planner

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The Senior Integrated Media Planner is responsible for developing and managing strategic media plans across all online and offline platforms and channels.

With limited oversight, the Senior Integrated Media Planner (SIMP) is accountable for research, development, presentation and execution of client media plans. The SIMP is also responsible for collaborating with and leading (when applicable) a team of paid channel specialists to plan and oversee execution of media programs, monitor media buys and direct optimization recommendations as appropriate.

Key responsibilities include leading the creation of innovative paid media strategies to meet and exceed client business objectives; presenting media plans and providing plan maintenance oversight, including the recommendation of objectives, strategies and campaign updates; analyzing metrics for campaign effectiveness; and leading the sharing of data and insights among relevant teams.

The SIMP will work closely with the Integrated Media Strategy Group Director, the Integrated Media Strategy team, the Performance Media and Investments team, the Insights team and the Analytics and Measurement team in all functions of the job — being a positive bridge across the agency and an active champion for the discipline.

Essential Duties & Responsibilities as Senior Integrated Media Planner

  • Partner with the Integrated Media Strategy Group Director to set the strategic tone for account assignments

  • Possess and maintain an expert-level understanding of paid media strategy and planning across all platforms and channels

  • Lead the preparation, development, execution and stewardship of media plans for specific clients while supporting the team and ensuring plans are executed in line with Wray Ward processes and standards

  • Develop strategically sound, technically correct and accurate media plans

  • Lead reporting analysis to derive key insights and implications from campaign performance data

  • Be the key client touch point for media strategy on assigned client accounts

  • Maintain effective relationships with clients and internal teams

  • Analyze opportunities and sponsorships and make sound recommendations

  • Build strong, positive relationships with media reps

  • Mentor assistant (when applicable) by helping develop their skills, evaluating their performance and managing their growth

  • Lead the briefing of the Activation team across channels to execute plans

  • Understand the client’s needs

  • Manage expectations of clients and deliverables

  • Lead face-to-face client and vendor meetings

  • Champion the integrated media planning process within agency media structure and across internal teams

  • Edit and review the writing of media documents (timelines, plans, client docs and correspondence)

Additional Responsibilities as a Member of the Connections Team

  • Be a leading voice in the agency and a trusted advisor for clients regarding media trends

  • Keep up with latest trends/events in advertising, the home industry and other client-related industries

  • Attend and participate actively in relevant team, agency and client meetings

  • Be an active participant in idea generation, brainstorming and creative thinking

  • Be a positive, motivating member of the team

  • Bring new ideas to the team and champion the use of paid opportunities to reach audiences

Communication Skills

  • Be able to present to clients, answer their questions and discuss feedback

  • Communicate in a clear, coherent and professional manner

  • Listen well and solve problems to achieve the most effective outcome for the client, team and agency

  • Develop strong relationships across the agency

  • Represent the team and Wray Ward in a positive manner in all endeavors

  • Write in a clear, compelling and concise manner

  • Develop media plan presentations that are clear, compelling and persuasive

  • Adapt communication style to relevant audience

  • Write formal POVs on new opportunities or recommended approaches to shifts across media landscape/digital ecosystem

Leadership Responsibilities

  • Be accountable for delivering high-quality work on time and on budget

  • Delegate work effectively

  • Manage crisis situations with poise, knowing when to seek leadership support

  • Demonstrate a passion for always doing the best work

  • Collaborate among multiple departments effectively and efficiently

  • Conduct business with a conscientious, straightforward and dedicated work ethic

  • Respect all equally, internally and externally

  • Passionately uphold the agency brand, culture and values


  • 5+ years of paid media planning experience

  • Bachelor’s degree

  • Strong understanding of all paid media channels including but not limited to social, search, display, video, audio, out-of-home, terrestrial radio, TV, and print

  • Strong understanding of full funnel media objectives

  • Familiar with relevant measurement methodologies such as different attribution models and how to coordinate and setup a 3rd-party ad effectiveness study

  • Familiar with how to navigate business intelligence tools such as Google Data Studio, Datorama, or Tableau

  • 3+ years experience with media planning tools such as MRI-Simmons, Comscore, Strata, MediaOcean, Nielsen, Kantar

  • Experience with eCommerce a plus

  • Experience within communications planning a plus

  • Advanced computer skills (Google Suite - Drive, Slides, Sheets, Docs)

  • Proven leadership skills and management experience

Our Mission

Day in and day out, we will passionately create the most innovative, engaging and effective work in the home category — we will live it, we will breathe it and we will own it.

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This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Culture Alignment

At Wray Ward, we firmly believe that internal and client relationships are a key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Key Agency attitudes are: