Public Relations & Content Account Coordinator

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Public Relations & Content Account Coordinator

Apply for this role

The Public Relations & Content Account Coordinator will support the public relations and content marketing team in organizing, planning and executing public relations and content marketing programs for Wray Ward and its clients.

This entry-level position is heavily focused on social media content creation and execution and writing; additionally, the public relations/content account coordinator will work with account teams on programs that may include news media relations, event planning and other public relations and content marketing activities. The ideal candidate is a self-starter with the ability to work in a collaborative, team environment.

Essential Duties and Responsibilities

  • Work with account managers to manage social media programs on Instagram, Facebook, Twitter, LinkedIn and Snapchat; responsibilities include content creation, posting, engagement, monitoring and reporting.
  • Work with account managers to track editorial coverage and produce and manage clip reports.   
  • Work with account managers to create media databases, identify key editors for pitching, and identify target publications.
  • Assist in the research and development of digital strategies and tactics for campaign proposals and presentations
  • Assist with research, which can include online research for companies, products and competitors.
  • Assist with planning for special events, such as editor roundtables, product launches and brand experiences. Planning activities can include press kit development, visual aid development, travel, giveaways, shipping of event items, etc.
  • Write content for blog posts, news releases, media alerts, press kit content, newsletter articles, website content and social media.
  • Provide administrative support in creating purchase orders, client set up forms, job starts, work orders and other activities that help in organizing and tracking client projects. 

Skills & Experience

  • Understanding of social media platforms and proven ability to use social media tools to reach set program goals. 
  • Strong writing skills, including ability to quickly understand and write about topics in diverse industries.
  • Ability to write in various formats and for a range of tactics under the PR/content umbrella, including social media, blogs, newsletters, news releases and feature stories.
  • Experience in media relations or media relations materials development is a plus.
  • Self-starter who can work well in a team environment.
  • Familiarity with Cision and Sprout a plus.

This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Culture Alignment

At Wray Ward, we firmly believe that internal and client relationships are a key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Key Agency attitudes are: